Nostalgia is present when we find on the net some images or videos of celebrities who in their youth participated in advertising projects of some stores or brands that now only exist in our memory. Before the famous hamburger chains that we know today came to establish themselves in our country, in the eighties there was a Mexican franchise called Burger Boyconsidered the first Mexican hamburger chain.
This famous food chain began its operations in 1968with the aim of promoting what is already known as fast food, which by then the concept was already a success in the United States. When burger boy arrived in our country and became one of the most important restaurant chains. As part of their advertising promotion, different celebrities appeared, including personalities such as Chabelo and Salma Hayek.
The success for Burger Boy was resounding not only for using this type of strategy to reach their public, they also offered in each meal a toy when it came to children’s menus, In addition to each hamburger having a special name so that the children could recognize them. Some of the names were Dinotriple, Unifante and Brontodoblethere was a variety that could go from the simplest to the one that contained more than one piece of meat.
What commercial did Salma Hayek star in?
Part of the fame and the success that Burger Boy obtained in the eighties It was due to the excellent management of publicity, this was based on commercials where celebrities such as Salma Hayek. In 1988, the actress from Veracruz starred in one of these projects where she wore an outfit that referred to the character of Little Red Hood, adapted very eighties style.
Hayek, in the commercial, pretended to drive a convertible car, while the background music narrated that he was going to see his grandmother and told her I would invite a hamburgera, yes, I would go to Burger Boy. In this most successful commercial for the hamburger chain.
But in the middle of 1985 the decline of this famous restaurant chain was imminent due to the arrival of foreign companies and soon after the closing of branches began to take place, in 1994 the company underwent a restructuring, but it did not have the expected success, later it declared bankruptcy. And you,Have you ever visited one of the Burger Boy locations??
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This was the time that Salma Hayek starred in the commercial for a hamburger chain that went bankrupt