Name change and new rates: the changes that HBO Max is preparing

The world of streaming platforms is on fire. SkyShowtime tries to open a gap with his new proposal at demolition priceNetflix continues with his personal crusade against shared accounts and, apparently, HBO Max is preparing for a real facelift once it is released. consumes its merger with Discovery+ this spring.

As he has revealed Bloomberg, the first step that HBO Max will take will be to change the name of its platform. Despite the fact that in recent years the streaming service has gone through various names (HBO Go, HBO Now and HBO Max), the directors of the chain do not quite hit the key and intend to rename their streaming service as only ‘Max ‘.

Of course, the new version of HBO will incorporate all the content that Discovery + currently has, but it will also come with a rate hike under its arm, or at least it will in the United States when it launches. According to Bloomberg, ‘Max’ will offer three types of services: one with advertising that will cost $10 per month. Another standard with no ads that will cost $16 per month and lastly a premium subscription that will cost $20 making it de facto on the most expensive streaming platform on the market.

“We are excited about the fact that we are going to take all the content from Discovery and unite it with the content from HBO Max in a much better platform”, explained David Zaslav, CEO of the company.

We will have to see what happens with prices in other countries like Spain, where there is only one subscription plan and where There is also a lifetime discount for all those who contracted HBO during its launch, something that could be canceled if the name change is finally consummated.

On April 12, HBO will give a press conference to talk about the merger between HBO Max and Discovery+ and we will be able to clear up all the unknowns we have about it.