On track and awaiting signature this week of the activation of the second economic ‘lever’ relating to the sale to Sixth St. of 15% more of the television rights of LaLiga for 25 years for a value of between 320 and 330 million euros that could generate a capital gain of about 400 ‘kilos’ in the current financial year 2022-23, the FC Barcelona He does not want to leave any more loose ends to ensure the registration of all the signings he wants to make this summer. That is why, with the economic vice president Edward Romeu in Barcelona and not on tour USAis already in full negotiation for the sale of a maximum of 49% of Barca Studios.
The green light for it was given by the committing partners at the Ordinary General Assembly held on October 23, 2021 with 397 votes in favor, 14 against and 10 blank. The Barça club even included a turnover of 50 million in the 2021-22 budget, which was ultimately not fulfilled as the sale was not carried out.
Juli GuiuVice President of Marketing FC Barcelonaassured then that the club was negotiating with 17 companies that wanted to associate with the brand barca and jointly exploit the audiovisual business including new markets such as NFTs and tokens.
In the event that the third ‘lever’ is activated, the business of Barça Licensing and Merchandising (BLM) after internally it has been considered that there is still room for growth with 100% management from the Barça entity despite having received the OK from the Assembly on June 16 to sell up to 49.9%. Fanatics and Investindustrial they had very advanced negotiations but finally the barca preferred to keep BLM ‘safe’. The forecast that the club has is to go from 56 million in turnover in 2021-22 to about 100 in 2022-23, already with the full occupation of the stores and the recovery of tourism after the pandemic. The FC Barcelona has just opened its seventh official store in the Sacred Family Y is working to inaugurate the first in Madrid.
read also
We wish to say thanks to the writer of this post for this amazing content
After another 15% of the TV rights, the third ‘lever’ can be activated: Barça Studios