TikTok: How does this social network help the music industry?

TikTok is one of the most used social networks internationally, How does it influence the growth of the music industry?

How does TikTok influence the music industry? | Source: envato | Photographer: envato

Yes OK TikTok is one of the social networks where we can upload and watch viral videos, whether they are recipes, tips, funny videos, parodies among others, it has also become the cradle of future talents. TikTok, being one of the most popular applications in the world, generates various viral videos, and among them are artists who were shown on this social network, and were contacted by important labels.

How does TikTok influence the music industry?

The social network TikTok reported that, in the year 2020, big labels like Interscope, Columbia, Republic Records and more affiliates of the “Big Three” signed approximately 70 artists, which made their videos go viral in the application.

TikTok has released artists like Tai Verdes, Ritt Momney, Ella Jane, Frances Forever, Claire Rosinkranz, among others, which makes them artists with promising futures in the music industry, and all from very successful videos on the platform.

A band hired a cat because his meows were full
Why does TikTok have high expectations in the industry?

Why does TikTok have high expectations in the industry? | Source: envato | Photographer: envato

Why does TikTok have high expectations in the industry?

According to studies by MRC Data, published by Music Business Worldwide, revealed that the 75% users of TikTok on USA have used the platform to discover new talents in music, likewise, the 67% of the people included in the study confessed that it is more likely that they choose to use TikTok to search for a music which they have listened to on the platform.

These percentages of TikTok They have attracted the attention of record labels and agents of the music industry, because they find a great niche of talents on the platform, who are looking for the opportunity to be known.

In addition, TikTok It seems to have revolutionized the music industry for many talent seekers, because they are not only looking for strangers, but they will find on the platform people with a large number of fans, who will not need the time and investment to become known.

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TikTok: How does this social network help the music industry?