Colombian urban music singer Steven Mesa Londoño, better known in the music industry as Blessd, premiered a few hours ago “Who TV”, his first music video made entirely in virtual reality along with Warner Music Latina and Meta Horizon Worlds.
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The music video for this global hit is now available in its two-dimensional version on the artist’s Facebook page. watch the video doing click here.
Without a doubt, “Quien Tv”, which currently has more than 57 million views on YouTube, has become one of the most loved songs and sung by the public in nightclubs and at Blessd shows all over the planet. Y now he will also be in charge of breaking the barrier of reality and all the schematics from the Metaverse.
And it is that as many know, Blessd is an artist committed to his audience who focuses his processes on generating experiences that transcend beyond music and that take each of his releases to another level, to continue becoming a benchmark within the music industry. world.
WHY DID THE ARTIST ENTER THE METAVERSON WITH “QUIEN TV”?
Within the wide musical repertoire of Blessd, this song was chosen to break the metaverse. Meta, Warner Music, JM World Music and CIGOL detected in “Quien Tv” a special projection and organic scope that will allow it to continue expanding the dynamic growth of this song in the field of virtual reality.
The video shows Blessd arriving at the recording studio while he is sending messages to the girl he likes, both interact under a daily conversation, which triggers an encounter in a virtual world.
Through the scenes, we see Blessd exploring his virtual world as he searches for the girl who drives him crazy, as well as all his fans who accompany him in the Blessd World, identified by the emblematic logo of the artist projected on the stage.
To bring to life the incredible artwork of Warner Music Latina, Blessd, Meta, NSpire Create Labs and Merc. Holdings Inc. joined forces to carry out the meticulous and detailed work, thus creating the first Latin music video within the Meta Horizon Worlds, taking the innovation and versatility of the artist and all the allies involved to another level.
There is no doubt that Blessd, together with its labels Warner Music Latina and JM World Music – Cigol and its Just One Click management team, will continue to consolidate itself as one of the most emblematic and innovative artists of the Latin urban genre with the greatest worldwide projection.
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The king of the Metaverse? Blessd released their first music video in virtual reality