That is not negotiated: what were the multimillion-dollar contracts that Coldplay rejected

For many artists, the lucrative offers from the advertising industry are hard to avoid, but that doesn’t seem to be the case with Coldplay. The British band did not shake their pulse when it came to rejecting millionaire contracts that, according to themselves, did not align with their essence. Chris Martin made his vision clear and in an interview for Q Magazine noted, “We wouldn’t be able to live with ourselves if we sold the meanings of songs like that.” One of the most outstanding characteristics of Coldplay is the social activism of the popular English band that this Tuesday begins its series of ten shows at the River Plate stadium.

On different occasions, they declined proposals from multinationals that sought to advance their products using the music of these artists. @coldplaycl

Some brands of high global impact insisted with millions of dollars to try to use Coldplay songs for promotional purposes, but the negotiations were not successful. Apparently, in 2004 Coca Cola intended to incorporate “Yellow” into one of its campaigns, while GAP boasted “Trouble” and Gatorade “Don’t Panic”. None of the companies managed to sign the artists who were more inclined to reserve their names for charitable causes.

“I always thought that if I was a 16-year-old and I liked Coldplay I would keep it a secret. We are not cool and we never will be,” he said. an interview for the British media Telegraph Chris Martin. The band strives to project a pristine image that has little in common with the cheeky stereotype of rock stars. According to reports, they maintain a strict “sobriety” pact between them in which they agreed not to use hard drugs, and one of their greatest concerns is to maintain a strong social profile, supporting campaigns for fair trade, the environment and human rights.

Coldplay maintains a strong social profile and donates 10 percent of their net worth
Coldplay maintains a strong social profile and donates 10 percent of their net worth@coldplaycl

Since their inception, they have captured the public’s attention with their income policy: they split profits equally and donate 10 percent of their net worth to various charities such as Amnesty International and the Red Cross.. To complete, the only one who leads a public life is Martin, on whom the attention of the paparazzi is focused. The others, Jonny Buckland, Guy Berryman and Will Champion, seem to feel calm like that, rather anonymous in the midst of so much fame. The exposure on social networks does not seem to seduce them either and as they explain in the official account of the band, the only member with a personal Instagram is bassist Guy Berryman.

Another of the flags that Coldplay puts on its shoulder is that of sustainability. In fact, his brand new world tour was announced as a ecological world tourdesigned by experts to mitigate the considerable environmental footprint of this type of massive event. Under the slogans of “reduce, reinvent and restore”, the band presented on its website the 12 axes that the tour would carry out:

Emissions. Reduce its CO2 emissions by 50% (largely responsible for climate change) compared to previous tours.

Energy. The stage runs almost entirely on renewable energy.

Transportation. Flights are minimized and the band travels on commercial planes.

Scenery. Natural and local materials such as bamboo structures are prioritized, in addition to using other renewable and local resources. The LED bracelets will be reusable and the chopped paper, biodegradable.

fans. They reward fans who reduce their carbon footprint to go to the show.

Water. Drinking water is available for the public to refill their reusable bottles during the shows.

Waste. All vendors and attendees are encouraged to reduce, reuse, and recycle.

Food. Alternatives plant-basedlocal products and synthetic meat are the stars of the menu.

merchandising. All souvenirs are 100% plastic free.

Good causes. As it has been doing for years, the band donates 10% of its income to support environmental and humanitarian organizations.

Nature. Among other initiatives, they undertake to plant a tree for each ticket sold.

Transparency. The environmental impact of the tour is measured and published online.

Chris Martin, the leader responsible for Coldplay
Chris Martin, the leader responsible for ColdplayMATTHEW MILLER

For now, Coldplay is making a strong foot in the current music scene and there are not a few critics who describe the band as “commercial” and “obsessed with staying on top of success”. According to Alexis Petridis, critic of the British newspaper Guardian and one of Europe’s most influential pop music specialists, the quartet is “obsessed with succeeding rather than risking creative experimentation”, which is why they selected the artists with the most social media followers and listeners across platforms and they went out of their way to get them on the record. Hence the presence of Selena Gomez and korean pop stars bts.

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That is not negotiated: what were the multimillion-dollar contracts that Coldplay rejected