- mark savage
- BBC Music Correspondent
Taylor Swift became the first artist in history to hold every spot in the top 10 on the US singles chart.
The singer-songwriter surpasses Drake, who held the previous record of nine top 10 singles in September 2021. Before him, the Beatles had eight top 10 hits in 1964.
Swift’s chart dominance stems from her latest album, Midnightswhich has become the best-selling release of 2022.
“10 out of 10 on the Hot 100? On my 10th album? I’M IN A LITTLE BITCH,” the pop star tweeted.
The 32-year-old holds the number one spot with the single anti-herowhose refrain, “It’s me. Hi! I’m the problem, it’s me,” has quickly become a TikTok trend.
The rest of the top 10 includes other tracks from the album such as Lavender-Haze, brown, Snow On The Beach, Bejeweled Y Karma.
All 13 songs from the standard edition of Midnights enter the top 15only interrupted by unholy of Sam Smith on the 11th and Bad Habits by Steve Lacy in 12.
The seven bonus songs from the “deluxe edition” of Midnights They appear between numbers 20 and 45.
Successes born of insomnia
Swift took her fans by surprise when in August, during the final moments of the 2022 MTV Awards, she announced the release of the new album.
She has described the album as the story of “13 sleepless nights spread throughout my life” and “a journey through terrors and sweet dreams”.
Midnights also marks the star’s return to the pop-style of his pre-pandemic albums, after the homemade indie-folk of Evermore Y Folkloreboth released in 2020.
But the faint sound of those albums persists and their nocturnal stories are painted in more muted tones than hits like shake it off Y lover.
Part of its success is due to a clever marketing campaign, in which the album was released in multiple collectible formats, including four vinyl editions that combine to form a clock.
But Billboard reported that Swift’s conquest of the Top 10 occurred only taking into account the streamsbefore sales and radio plays were counted.
Midnights debuted at number one on the US album chart, selling 1.4 million copiesof which more than a million were on CD and vinyl, a figure almost unheard of in the era of streaming.
Similarly, the album tops the UK chart with sales of 204,000 copies, making it the first album to break the 200,000 sales barrier since Adele’s “30” just under a year ago.
Surprisingly, that figure represents the biggest sales in the first week of Swift’s career on the UK charts. Her previous record was for the album “1989”, which sold 90,300 copies in 2014.
However, she is unable to replicate her dominance of the US chart in the UK due to a rule that only allows three songs by an artist to appear in the Top 100 at the same time.
Without that restriction, Swift would have had eight of the top 10 singles this week. Instead, she has to be content with being number one (anti-hero), three (Lavender-Haze) and four (Snow On The Beach).
Last week’s number one unholy by Sam Smith, clings to the number two spot, denying Swift the entire top of the list.
Magazine Billboard said that Swift’s latest album helped her break several records.
She now has the most top 10 hits among women in the chart’s history, with a total of 40 surpassing Madonna’s 38. Among all artists, she is second only to Drake, who has 59 top 10s.
Midnights it is also the first album in history to spawn 10 top 10 singles on the chart.
Swift also broke records for the most streaming of a single album in a day on Spotify, Apple and Amazon Music.
In the United Kingdom, Midnights it sold 62,000 copies on vinyl alone, the highest weekly sale for any vinyl album in the 21st century.
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Taylor Swift makes history by occupying all the positions in the top 10 of the musical successes in the US – BBC News World