Samsung sees TikTok’s StemDrop “a tool to democratize the music industry”

Mobile Experience Europe Product Manager Mark Holloway

Samsung sees StemDrop, the new format that TikTok has introduced to discover and produce songs, as “a tool to democratize the music industry,” according to Mobile Experience product manager for Europe, Mark Holloway.

The South Korean technology manufacturer announced a few days ago its collaboration with the content platform TikTok to host a new format that is committed to collaboration between content creators and artists.

StemDrop is a functionality that is available on the ByteDance service from this Wednesday and is used to record and produce music videos from songs created by popular and successful artists.

For the product manager of Mobile Experience for Europe, this format “is an opportunity for all artists to collaborate with some of the best-known names in the composition and production of songs within the music industry”, as he has commented in an interview with Europa Press.

In this way, StemDrop is presented as “a tool to democratize the music industry” that will offer all artists “a platform to show their talent”, added Holloway, who claims to have found in TikTok “a brilliant ‘partner’ “.

With this, the manager has recognized that the technological manufacturer feels “the responsibility to constantly seek ways to promote creativity” and that he hopes that this new service will act “as an incubator for new talent, art and creativity”.

In this sense, he highlighted Samsung’s journey in the field of the music industry and the different associations and solutions presented by the company in recent years. “Samsung’s mission in championing creativity in the music industry goes back a long way,” said Holloway.

Thus, he has referred to Samsung Spotlight, an initiative that emerged in the pandemic aimed at supporting artists as a platform to showcase their skills and talents. He has also mentioned his association with Universal Music in the so-called ‘Music Galaxy Days’, which allows music lovers access to exclusive interviews and performances.

However, Holloway has stressed that Samsung’s objective lies in “showing the role that technological innovation can and should play in defending creativity in any of its forms” and that from the firm “they are excited” to see where this collaboration takes them, without anticipating more details about future associations.


To make the most of StemDrop’s capabilities, Holloway has highlighted the features of Samsung’s latest releases in both its mobility and sound accessory ranges.

“Users can make their StemDrops look and sound amazing with the creativity and innovation that Samsung Galaxy Z Flip4 offers,” said Holloway, who also highlighted Samsung’s interest in combining its technology with the capabilities of the Chinese platform. .

“Z Flip4 breaks the boundaries when it comes to photo and video shooting, allowing creators to shoot their music videos hands-free by activating the FlexCam, making it possible to create unique compositions that could be done through editing,” he added.

The possibilities of this newly released format on TikTok are magnified thanks to the GalaxyBuds2 Pro headphones, with which users can both record (simultaneously eliminating background noise) and play content, in HiFi quality.

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Samsung sees TikTok’s StemDrop “a tool to democratize the music industry”