GUADALAJARA, Mexico – The fusion of regional rhythms in Mexico and the collaborations between artists have made Mexican music one of the most listened to in the world in the last three years, leaders of the sector expressed this Wednesday at the International Music Fair Professional in Guadalajara.
Gerardo Mora, senior editor of Mexican music for the Spotify music platform, revealed that seven of the most listened to groups or singers in Mexico are dedicated to the Mexican music genre alongside names like Bad Bunny and Taylor Swift.
In the dialogue table “How does Mexican music take over the global conversation?”, he revealed that digital platforms and social networks have been essential for the music of groups and singers in Mexico to attract attention throughout the world and that taboos related to it are broken.
“Since the new generations begin to consume music without labels, without taboos, Mexican music begins to be known more, to break down these social, economic and cultural barriers that were built from the prejudices that harmed this genre,” Mora pointed out. .
Gilberto Montero, Mexican music talent scout for Sony Music, stated that the regional Mexican genre label, which includes grupera, banda or norteño music, disappeared to become Mexican music due to the mergers that artists have experienced in recent years. years.
The emergence of norteño bands in the south of the country or cumbias in the northern states has blurred the labels, he stressed.
“The same culture managed to break that barrier of the regions and, if we talk about the United States, all the genres that grew with inspiration in Mexico, such as the lying corridos, also strengthen this idea that it is no longer just regional music,” he explained.
He recalled the collaborations made by singers such as rapper Natanael Cano and reggaeton singer Bad Bunny or ranchero singer Christian Nodal with pop singer Juanes, who helped Mexican music reach the South American market.
The Guadalajara International Music Fair is a meeting of the music industry in Mexico and Latin America in which exhibitions or “showcases”, conferences and meetings are held that foster ideas, agreements and business between local creators and national event programmers. and international.
This year the fair is the framework for the first edition in Mexico of the PortAmerica musical and gastronomic festival, which travels from Galicia, Spain, with chefs such as Pepe Solla and Begoña Rodrigo, as well as bands such as Vetusta Morla.
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Regional Mexican music next to Bad Bunny and Taylor Swift in popularity worldwide