Prada has an ultra-exclusive shirt that is also a ticket to concerts, dinners and fashion events

Like many other leading luxury brands (Balenciaga, Gucci, Balmain…), prada has jumped on the cryptocurrency bandwagon by selling its own NFTs. Already in May he brought out two very cool shirts in collaboration with Cassius Hirst (one in white and one in black) whose purchase contained a NFT gratuitous. Now, in its 34th Timecapsule launch, Prada presents another limited shirt with crypto gift included (and many more surprises).

The Timecapsule is a monthly online event: during the 24 hours of the first Thursday of each month, an exclusive article is launched on the web from Prada in very limited quantities (usually 50). Each item in the Timecapsule carries its own serial number, as well as a gift NFT. Upon delivery, customers can redeem their NFT.

Prada x Cassius HirstCourtesy of the brand

Thus, it creates a direct relationship between the digital and the physical with which Prada customers are assured that the scarcity of their NFT coincides with the exclusivity of the garment. But owning an item from the Timecapsule is not limited to having in your hands a super-exclusive item from the brand, but rather you become part of a select group that can Participate in unique activities and experiences.

In September, a holder of a NFT of the Prada Timecapsule was received in Milan to experience all kinds of activities. It consisted of a invitation to the Prada Spring/Summer 2023 showa complete look of the selected brand in one of the Milan stores, a private visit to the Fondazione Prada, as well as a star dinner michelin and a five star hotel for the trip. There is nothing. This has caused the Timecapsule, a project that began in 2019, to become enormously popular among fans of the firm and lovers of the web3. Wait a minute, the web what?

The classic internetthat of blogs, forums and pages where people just read, is the web1. The web2 is the one that came with all the platforms and social networks (around 2005, more or less), where the user began to create their own content, actively participating on the internet. For its part, the web3 is what is known among the specialized guild as the block chain internet, where its standard-bearers assure that it will be the community itself, which self-administers and profits from the content of the network, and not the big corporations. However, there is some skepticism about it, as many consider that the defenders of web3 only seek to profit from investments and cryptocurrencies.

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Prada has an ultra-exclusive shirt that is also a ticket to concerts, dinners and fashion events