Music festivals generate an economic impact of more than 400 million euros a year in the Community

In this line, he has pointed out that the Generalitat will invest in 2022 more than two million euros in aid to around 80 music festivals and in support of the sector. In fact, the budget allocated to festivals has increased by 888 percent since its inception in 2016, multiplying practically by 10 and going from 180,000 euros to two million euros.

“This is the great summer of the recovery of festivals, of live music, and meeting again with the most outstanding live shows and groups on the national and international scene,” Colomer remarked, as indicated by the Generalitat in a statement.

In addition, he stated that “for many young people this is the first trip of their lives, an initiation trip that is a great incubator for future tourists, since this experience makes them loyal to the destination for the future”.

The regional secretary has assured that “during these two years the Generalitat has been at the side of this sector to help them resist and that this return has been possible”. In this sense, he pointed out that this year Turisme Comunitat Valenciana will invest two million euros, both in direct aid for around 80 festivals, and in collaboration agreements to carry out promotion, marketing and presence in fairs and national and international conferences. international.

Given these figures, Colomer stressed that the Valencian Community “has been able to specialize in this type of proposal and to structure the entire territory based on high-quality musical events that identify us”. “We have a lot at stake in these events throughout the summer, and increasingly also outside the summer season, so it is important to bet on the quality of the experience, something that promoters are taking more and more care of,” he said. affirmed.

SMART TOURIST FESTIVALS

Turisme Comunitat Valenciana is already working with the sector to launch the Intelligent Tourism Festivals program, which allows adding value and data, generating intelligence with the appropriate tools and, in this way, improving the user experience.

Likewise, Turisme CV has the Mediterranew Musix brand that encompasses more than a hundred festivals of different sizes and characteristics in four different categories.

“We are clear that festivals are a first-rate tourism product, and this is recognized by our law, which makes us different and has the ability to diversify our offer and approach very varied markets and segments,” Colomer declared.

The Autonomous Secretary of Tourism has stressed that “the Valencian offer of festivals and events linked to live music is so diverse that it has the capacity to offer a wide range of proposals aimed at very different segments of the population, which helps connect with national and international markets and provide wealth as a destination”.

“The festivals are part of our marketing and promotion operations, because they provide us with richness as a destination and a very important opportunity to offer unique experiences by structuring the entire community,” he said, while emphasizing that “they are a great factory of future tourists, as long as they are able to fascinate and seduce with this product”.

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Music festivals generate an economic impact of more than 400 million euros a year in the Community