Mastercard Holds “Sonic Latin America” ​​Music Festival at Decentraland – BeInCrypto

Mastercard, in conjunction with Decentralandheld in the week of November 08 to 11, the festival of music Sonic Latin America” in the metaversein which the artists participated: Bruses, Rogé, Mireya, Agostini, Sofía Campos, Lika Nova, Inti and Vicente, and Henry The Poet.

The festival was held in the Nakatomi Plaza area of ​​Decentraland, at location 32.94, and musicians from Mexico, Brazil, Puerto Rico, ChiliArgentina, Colombia, Peru and the Dominican Republic, and served as a prelude to the next Latin GRAMMY 2022.

Roberto Ramírez Laverde, Senior Vice President of Marketing and Communications at Mastercard Latin America and the Caribbean, explained:

“At Mastercard we decided undertake a series of Actions to enhance our commitment to music lovers and emerging talent in our region. With these actions we will be able to give visibility and support to new artists in Latin America, in unpublished forums and integrating our multisensory strategy through our sound brand”.

The music industry landed in the Web 3.0 for months. A beginning of the year, The Sandbox (SAND) has teamed up with Warner Music to create a musical ecosystem in the metaverse. Other artists and companies that have immersed themselves in the metaverse have been Adidas, Snoop Dogg, Steve Aoki, The Walking Dead, The Smurfs and CryptoKitties.

The festival was prior to the Latin GRAMMY

The festival in Decentraland “Mastercard: Sonic Latin America” ​​offered options to attendees such as a Parkour on stage, an area to meet the guest artists, hot air balloons, Ferris wheels with aerial views, among others.

Meanwhile, Sebastián Arrechedera, founder of Rainbow Lobster, emphasized the following to Marketers:

“We continue to strengthen our collaboration with Mastercard, but even more importantly: we continue to invite Latin American artists to collaborate with the web 3.0 space. We were ambitious in both the construction of the space and the amount of land we used, even in the number of invited artists, but it paid off to go big, showing the commitment of a brand that has been investing in emerging musicians for a long time. ”.

BeInCrypto reported that despite the economic uncertainty currently facing the markets, interest in metaverse platforms continues to consolidate at an increasing rate. Decentraland has maintained a steady UAW (Unique Active Wallets) of around 800 daily since May, a trend that mostly still holds to this day.


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Mastercard Holds “Sonic Latin America” ​​Music Festival at Decentraland – BeInCrypto