Madness to see Coldplay in Barcelona: Chris Martin’s band sold out tickets for four concerts at the Olympic Stadium

Truly, never seen. And they are not the great historical groups, it is not about Springsteen or the Stones. Coldplay, newcomers in the head of Mick Jagger, have sold out tickets for a fourth concert at the Olympic Stadium in Barcelona, with which almost 200,000 people, more or less the attendance at the Glastonbury festival, will see them in Barcelona on May 24, 25, 27 and 28, leaving the question as to whether a fifth concert, ruled out by the organization due to lack of of dates, could even increase these colossal numbers. Most likely, yes, it is the hunch of Live Nation, the promoter responsible for his coming to Barcelona. These four concerts will be the only performances of the group in Spain, where they will present their latest album, Music Of The Spheresgreeted by thousands and thousands of fans around the world.

The tour is repeating concerts in other cities such as London (6), where the first part of a tour that is now in Latin America has concluded with everything sold out in Rio de Janeiro (2), Sao Paulo (6), Buenos Aires (10) or Santiago de Chile (4), and that he will return to Europe in May 2023 to continue sweeping the Old Continent in cities like Milan (4 concerts), Gothenburg (4) or Amsterdam (4). Everyone in the stadium.

The advance sale of the first part of the tour, which was announced in October of last year, made the promoter anticipate that more than one stadium would be sold, but according to Marisa Márquez, Marketing Director of Live Nation Madrid, “never” have seen nothing like it: “We had never before sold, like no other artist, 4 Olympic stadiums, they had never been sold in less than a week, the fourth in less than a day, and I had never seen so much traffic on the ticket sales website ”, he acknowledged. Yes, Chris Martin’s group tour It has the overtones of becoming one of the most successful in history. The reasons for this enormous success could be delimited around several factors, among which Marisa Márquez highlights “an enormous capacity for communication and use of social networks that has attracted a young audience, thus expanding its audience, in addition to a very well planned career and some colorful and fun concerts that remain in the memory”, he assured.

The truth is that whoever saw them in Barcelona in 2016, the last visit of the group, which made two Olympic Stadiums, will remember the colorful spectacle of the bracelets distributed to each attendee at the entrance and whose color varied at the will of the group in areas of the venue varying depending on the themes. It is certain that many of these bracelets have been kept as a souvenir of the show despite the fact that their return was requested at the exit, because never before have the spectators been so much part of a show, their involvement going beyond shouting, raising their arms or smiling. while dancing.

Another argument that explains the success of Coldplay, this circumscribed to the culé world, links the group and its “Viva la Vida” to the motivational techniques of Guardiola to his remembered Barça, little less than undefeated. But beyond localisms, the obvious is that Coldplay is a band that thrives live, so that even people who are lukewarm towards the group’s music have to recognize their skill and dedication on stage, where the figure of Chris Martin grows larger along with his sympathy. In addition, Coldplay’s proposal is pop; that is, showiness, joy, melody and expansion more than suitable for times that all oracles paint at least gray.

To top off the arguments that make Coldplay a reference of growing impact, the pandemic and the desire to corner it have energized a concert market that has experienced a moment of abundance this summer and that seems to extend its effect in a 2023 season with a truffled agenda of great events. And don’t forget that today’s musicians don’t just make money by selling their music, but by performing it live. Even with everything, nobody like Coldpay to shatter records.

You can follow EL PAÍS Catalunya at Facebook Y Twitteror sign up here to receive our weekly newsletter