Lollapalooza held one of the first largest music festivals in the US, marking it as its 30th anniversary. So what are the results ten days later?
The festival has become a catalyst for event organizers to maintain basic pandemic-related protocols for festivals in the future, starting with the vaccination test and negative tests. Bonnaroo and AEG Presents have taken the necessary steps to update the health policies for their future events.
Before the event, Lollapalooza emphasized that attendees must fulfill their Fan Health Promise in order to enter the event every day. Proof of COVID-19 vaccination or a negative COVID-19 pre-festival test was required for attendees to enter the festival every day. Before the festival, people doubted whether there would be a real check or not.
While attending the festival, he had witnessed multiple times that people were turned away from the gates if they did not have the proper documents. At each entrance, there were staff and dozens of boxes of masks available. Throughout the park, you will find hand sanitizing pumps as well as garbage and recycling bins. Lollapalooza also reported that 90% of attendees showed proof of vaccination during the four days of the festival. With ten days since the end of the festival, Chicago health officials reported 203 cases of COVID-19 linked to Lollapalooza. They have yet to report festival-related hospitalizations or deaths, though.
“There is nothing unexpected here… There is no sign of a ‘superpreader event’. But clearly with hundreds of thousands of people attending Lollapalooza, we would expect to see some cases. ” says the Commissioner of the Department of Public Health, Dr. Allison Arwady.
The Lollapalooza team constantly updated their social media pages of any exchanges or special events during the festival or any subsequent shows planned over the four days. The exchanges included daily lineup changes, schedule changes, or artist changes due to no longer attending the festival.
The four-day event had a stacked lineup with musical acts ranging from Miley Cyrus, Megan Thee Stallion, Tyler, The Creator, Foo Fighters, and more. DaBaby’s spiel at Rolling Loud did not align with Lollapalooza’s mission of inclusion and diversity, resulting in the cancellation of her performance that was supposed to close out one of the stages on the last day of the event.
Many festivals like iHeart Radio Music Festival, Day N Vegas, Governors Ball, and more have removed DaBaby from their lineups in the footsteps of Lollapalooza.
Touching on the festival’s mission of inclusion and diversity, Lollapalooza is known to have American Sign Language interpreters for various ensembles, primarily the larger acts. A performer went viral on TikTok for her performance during Megan Thee Stallion’s WAP performance. The performer, known as @ kelly4access on Instagram, decided to use her platform to share the importance of music performers and her passion for supporting deaf creators.
“Seeing a performer at a concert shouldn’t be shocking. Seeing a deaf performer on tour with every artist should be the norm! «
The audiences performer also took the time to congratulate ASL teachers and other contributors of ASL music versions to the community through this Instagram post.
This was the first time I attended Lollapalooza. He was eager to see what a music festival of this scale would look like after the quarantine. Also, I was intrigued to see how new music movements in technology and the metaverse would play out at a live event.
There were a total of nine venues in Grant Park, with various teams and sponsors for each. The most impressive setting was Solana X Perry. This stage featured EDM acts from artists like Steve Aoki, Alison Wonderland, Oliver Heldens, Yellow Claw, and more. This stage was the highest in terms of visuals and technology used for the displays and the digital art exhibited.
The Perry stage is popular with annual Lollapalooza attendees for EDM acts. This year, Solana joined Perry’s to sponsor the stage. Solana is a blockchain platform that supports creators in the development of cryptographic applications with which various music artists and companies are beginning to interact. Solana is also driving the first Lollapalooza NFTs in celebration of the 30th anniversary.
Here you can take a look at the live NFTs: https://lollapalooza.live-nfts.com/.
Many of the artists who performed on the biggest stages performed at a music festival for the first time this year due to their virality during 2020 and the quarantine. For example, artists like Jxdn, Giveon, Megan Thee Stallion, and Jack Harlow had rapidly grown their audience to where they drew large crowds for their set.
Lollapalooza partnered with Hulu to give home music fans the opportunity to experience the festival. As 2020 presented challenges for the live music industry, live streaming has provided accessibility for artists to connect with their audiences outside of live shows. We will begin to see the use of more live streams for concerts and festivals as events progress to accommodate music fans who cannot make it to the event or are not yet comfortable with larger in-person events. Not only does this create more accessibility for music fans, it will also scale events to a much greater scope.
Live music and touring professionals have been hit the hardest during the pandemic and the uncertainty of when things would return to “normal.” Lollapalooza and C3 Presents could be an example for event organizers planning festivals scheduled for 2021 in a number of ways, starting with requiring vaccination records and the negative 72-hour COVID-19 test prior to the show date. It’s time for production companies to step up and take the necessary steps to ensure the safety of their staff and concert goers.
Following Lollapalooza and C3 Presents, AEG’s Goldenvoice announced yesterday, “Goldenvoice will require proof of complete immunization for concert goers and event staff at all of our venues and festivals. The vaccination policy, limited only as required by law, will go into effect nationwide no later than October 1, 2021. Prior to October 1, we will implement a policy of showing proof of vaccination or negative COVID test taken within 72 hours. of the date of the show where it is allowed «.
As these are only the first steps to ensure that live music does not go out again, event organizers should work with certified COVID-19 compliance officers (CCOs) for their tours and festivals. The importance of keeping concert goers safe is significant. Although, some people are unaware of the hard work and great teams that are put at risk to create these memorable moments for attendees. Staffing CCOs early in event planning could ensure up-to-date best practices for event organizers to run shows as safely as possible.
Event producer C3 Presents will require the same health pledge for the upcoming Bonnaroo music festival in September.
Take a look at some of the complete sets from Lollapalooza:
Tyler, the full game creator
Oliver Heldens Complete Set
Steve Aoki full set
Marshmello complete set