Live music awakens from its nightmare: 15 mega-events and a million spectators are expected by 2022 – La Tercera

One week before the end of 2021 and the start of a new season for live music, the map of festivals and great concerts in Chile next year is beginning to consolidate as one of the most bulky, diverse and heavily loaded tours and high-call shows that are remembered in recent times.

Although it will be a summer as or weaker than the previous two, with festivals such as Viña and Olmué canceled again and the municipalities of the country redirecting their resources to more urgent purposes than the traditional artistic shows of each commune, the letter of the expected reactivation for the live music sector is played from March-April, with the first international mega-events since the beginning of the Covid-19 era in the country, but especially in the second half of next year, periods in which The largest number of festivals and scheduled dates are concentrated in stadiums and arenas, with figures that far exceed even those shown by local industry before the pandemic and the social outbreak.

In fact, only considering the high-call recitals already announced for 2022, an attendance is projected that borders on the record and close to one million spectators during the next twelve months.. A number that the producers’ union takes with measure – “there are other factors in the equation”, they explain – but that they equate with that of other especially generous years in terms of great concerts in the country, such as 2008 and 2012.

Colplay comes to Chile.

The need of foreign artists themselves to go back on tour to recover two lost seasons, the return of Rock in Rio in Brazil and other festivals in the region, together with a positive reaction from the Chilean public to keep tickets acquired years ago and Also to sell out tickets for new shows in record time (Dua Lipa, Coldplay, Ricardo Arjona), they set up a striking and promising panorama for the gradual recovery of the industry.

Taking into account the recitals already confirmed between now and the end of next year at the National Stadium, whose capacity ranges between 55,000 and 60,000 people depending on the configuration of the venue, an audience attendance of close to 250,000 people is projected: Coldplay will bring together 110,000 attendees on two sold-out dates in September, while Soda Stereo’s show “Gracias Totales” and the debut at the Metallica Coliseum -both in April-, along with the Justin Bieber show in September, hope to bring together to more than 50 thousand fans per day.

To the above could be added other groups that have already confirmed their return to South America and are currently negotiating their landing at the Ñuñoa stadium next year, such as Iron Maiden y Guns N’ Roses. In turn, Taylor Swift, Pearl Jam, Bad Bunny, Roger Waters and the Rolling Stones are other names that are scheduled to come down to the region between now and 2023, which could further add to the large music billboard in the country’s main stadium.

2022 will also be the year of the debut of the English Dua Lipa in the capital, with a sold-out show in September at the Florida Bicentennial Stadium, with a capacity for about 25 thousand attendees. Although the Nacional was tested as an option for the landing of the pop star, who could easily have filled more than one show in Ñuñoa -the virtual line to buy tickets reached 250 thousand people, something like 4 times the National Stadium- , The artist’s busy South American itinerary and the activities planned by the sports arena for National Holidays prevented the change of venue or adding more shows from being viable alternatives for now.

But if it is a question of large numbers, there are those that will contribute the two main music festivals that will have 2022, the postponed tenth edition of Lollapalooza and the newcomer Primavera Sound, both in Cerrillos. While the first one intends to maintain its configuration and its usual capacity of 80 thousand people in each of the three days, despite its change of house from O’Higgins Park, the organizers of the event of Spanish origin detail that they hope to gather 45 thousand fans for three days at the Cerrillos campus. In total, 375 thousand people participating in the biggest musical events of the season, without counting those that will go to the shows and parallel activities that will emerge from each one.

Lollapalooza returns the biggest festival of the pandemic begins amid
Photo: Reuters

To all of the above, we must add the five recitals already made official by Ricardo Arjona at the Movistar Arena, as well as confirmed visits to the same venue by names such as Gorillaz, Michael Bublé, A-ha and the Fauna Otoñ festivalor, totaling more than 100,000 attendees to the place so far.

Also, milestones such as the Ritual festival, announced for April at the Santa Laura stadium -with figures such as Paloma Mami and Bomba Estéreo- and the plans to Creamfields, the largest franchise dedicated to live electronics in the country, which in 2022 will return with two editions in Espacio Riesco, in different months, with approximately 30 thousand attendees each day.

“Five confirmed national stadiums is already a powerful number. It is going to be a positive year and with growth from the point of view of the number of events and audience ”, he assures Francisco Goñi, vice president of the Association of Entertainment and Culture Production Companies (Agepec), who comments that “2022 is going to have a higher attendance than 2019, for example, due to the artists who are confirmed. And due to the level of impact that these concerts are also having in the country, with a high propensity for people to buy tickets, which is something that is also happening all over the world ”.

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Of course, the producer warns that despite these positive projections, the equation includes other factors, linked above all to “how the health authority focuses on having policies as in other developed countries, how it adapts to the pandemic.”

In this sense, Goñi points out: “The Chilean concert industry was growing until 2019, especially because it had become a very healthy place. What is happening today is that we went through two very bad years, there are many variables at stake and it is not clear if we are going to sell more tickets than in 2019 in general terms ”.

“There are shows that are selling very well, it’s going to be a good year, But after two years without events, I don’t think it will be enough to amortize what has been lost. This industry is going to take about six to eight years to recover.”, He warns.

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Live music awakens from its nightmare: 15 mega-events and a million spectators are expected by 2022 – La Tercera