Kanye West’s controversial comments that cost him a millionaire contract with Adidas – BBC News World

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Recent comments by American rapper Ye, formerly known as Kanye West, are costing him dearly.

The clothing giant Adidas announced on Tuesday the termination of a contract with Ye and assured that “it does not tolerate anti-Semitism and any other type of hate speech”.

The musician and the firm worked together under the Yeezy-brandbut the company already put the collaboration under review a few weeks ago after Ye wore a T-shirt with the caption White Lives Matter (“white lives matter”, alluding to the movement Black Lives Matter) on stage at Paris Fashion Week.

Days later, the rapper released anti-Semitic comments on his social networks and other media.

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Kanye West’s controversial comments that cost him a millionaire contract with Adidas – BBC News World