Kanye West: what’s next for Yeezy and sneaker fans? – BBC News World

  • Sam Harris and Manish Pandey
  • Newsbeat reporters

image source, Getty Images

Caption,

Kanye West, now known as Ye, became famous with musical hits like Gold Digger and Stronger.

Kanye West’s Yeezy collaboration with Adidas has been one of the most successful in the brand’s history.

But that ended, after the clothing giant terminated its business relationship with the rapper, now known as Ye, for making anti-Semitic comments.

Cutting the partnership means Adidas will have a net loss of $252 million in 2022. Many other brands are expected to end their ties with him as well.

For fans of fashion and music, and the world of sneakers in general, the big question is Whats Next?

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Kanye West: what’s next for Yeezy and sneaker fans? – BBC News World