This week, the paisa Jose Alvaro Osorio Balvín, known in the music industry as J Balvin released his fifth studio album called ‘JOSE’, with which he surprised his followers with 24 songs in which he collaborates with other important artists such as Ozuna, Sech, Jhay Cortez, Feid, Tokischa, María Becerra, Khalid and many more.
However, this is not the only good news for fans of Antioqueño, because together with the launch of this new album, A concert is coming up on the social network TikTok where Balvin will perform live and for the first time the songs of ‘JOSE’. The presentation is scheduled for this Sunday, September 12 at 5:00 pm Colombia time and Mexico, and at 7:00 pm from Argentina.
On the Tik Tok platform, Balvin has more than 18 million followers, which makes him the Latin American singer with the most number of followers on the short video network. In fact, after the launch of his new musical work, the audio of ‘Qué más Porque’, in which he collaborates with the Argentine María Becerra, became a trend with more than 1.1 million tiktoks in a few hours.
The success of the social network that is no longer so new has meant that with each update more news arrives that guarantee the entertainment of users, but that more than that now it becomes a platform to earn money. Now, the platform allows advertising of companies that reach their target audience thanks to its algorithm.
In addition, artists can now broadcast live for all their followers and, in the middle of the digital age, the paisa has entered the select group of artists who come to Tik tok to perform concerts, present their new songs and record releases.
“I love TikTok and seeing all the amazing things my fans do with my music as a soundtrack… it feels spontaneous and interactive in a way that I haven’t felt with my fans in a long time. I get inspired when I open TikTok to see what they are doing and it encourages me to find new ways to present my music and keep things fresh, ”said the paisa in this regard.
But this is not the first time that the Colombian makes use of digital platforms, where the new generations spend most of the time, to publicize their musical work. It should be remembered that Last year Balvin also made a live broadcast in which he presented a new song in the video game ‘Fortnite’, platform in which the singer has his own skin and even a Cup dedicated to him.
The anticipated success of ‘JOSE’
Balvin has had a hard time in recent years, due to his depression, but it seems that the paisa is currently experiencing one of its best moments because, in addition to waiting for his first-born Rio, comes from a long list of hits with his songs on the platforms.
For example, if we limit ourselves to Tik Tok, his song ‘In Da Getto’ has more than 853 thousand videos performing the dance, as well as ‘Qué locura’, which exceeds 5,000 videos being just released.
However, all this is just a wave of the positive impact that the country has had with its latest works, sincee ‘El Niño de Medellín’ comes from the continuation of ‘Colores’, his fourth album which, in addition, was four times platinum and already has more than 4.5 billion views.
With the premiere of ‘JOSE’, the singer also announced his tour of the United States and North American lands next year and assured that the idea is to promote his most recent record production in that nation from April 2022 in territories such as: San Antonio, Puerto Rico, Seattle, Las Vegas, Miami, New York and would end in Washington DC.