Since it was released on the different platforms, the song made by the Colombian singer Shakira and the Argentine producer bizarre began to break several records when it came to the music industry, but also generated repercussions in other markets.
It is that the theme, which lasts 3:33, in addition to being the first response of the artist from Bogotá to her ex-partner, Gerard Piquéafter its breakup, also contains strong messages involving four major brands, two watches -Casio and Rolex- and two cars -Ferrari and Twingo- the latter from Renault.
A recent analysis by comscore revealed how mentions of these firms grew on social networks after the BZRP Music Sessions #53 went on the air and showed the engagement of these companies globally and in some countries in particular.
In all cases, what was analyzed is the total number of shared posts, reactions, comments, retweets, or favorites that different accounts gave and in which some of these brands were named.
Thus, the work indicated that one of the most benefited in this regard was Twingowhich had zero of these interactions as of January 11, and in just one day it had more than a million worldwide, something similar to what happened to Rolex and Casio, which on that particular date had not had either. a lot of activity on the networks.
Although it also increased significantly, Ferrari is a separate case, since it had been having a level of mentions between 400 and just over 600 thousand, but after the subject of Bizarrap and Shakira it exceeded 800 thousand.
The graphs also marked that in Mexicofor example, watch firms had better engagement than automobiles, but comscore He pointed out that in this country Renault does not sell its Twingo model, so the more than 100,000 mentions in this region is something unusual.
In Spainhigh-end brands performed less than the mid-range: while the former had around 100,000 interactions, the latter easily exceeded 150,000.
In Colombiawho received the most mentions was Twingo, which almost doubled Ferrari in this area, while in the Argentina the four brands were very even, with that car model as the one that had the most growth compared to the days before the song.
On the other hand, and despite being a topic in Spanish, in USA It also had a lot of buzz and conversations about these companies on social media increased significantly, with Japan’s Casio the winner in terms of sales. engagement.
By last, Chili Y Peru showed a very similar behavior, although the study shows that more social actions linked to watch brands were generated than to car brands, reaching more than 50,000 mentions in the first country and more than 20,000 in the second.
Regarding the authors of the hit, the figures collected by comscore They indicate that the Argentine producer went from being mentioned a few times to just under 10 million in a single day, while the Colombian one reached 30 million interactions.
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How Shakira and Bizarrap’s song impacted Casio, Ferrari, Rolex and Twingo on social media