Global pop music group BTS is at the forefront of the music scene, and through a global takeover at Galaxy Unpacked 2022, the group had the chance to take the world by storm once again.
At this year’s Galaxy Unpacked, Samsung Electronics presented two never-before-seen videos starring BTS at iconic public places in various major cities, including Times Square in New York, Piccadilly Circus in London, Kudamm in Berlin (Aug 10 at 4 pm EST) and COEX in Seoul (August 13 at 12 pm KST).
The first digital movie, “Galaxy x BTS: Unfold your world with Z Flip4”, highlighted the new experiences offered by the Galaxy Z Flip4. Featuring the song “Yet To Come (The Most Beautiful Moment)” by BTS, the video celebrates Samsung’s new Bora Purple color and shows a future full of potential and possibilities. The second video is a new short featuring “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune SUGA helped produce last year in honor of the tune’s 10th anniversary.
With its new larger-than-life campaign, Samsung is telling its users loud and clear: no matter how the future unfolds, if we dream big, our best moments are yet to come.
Samsung invites you to watch and experience these music videos for yourself. At any of the five global landmarks, just scan the QR code on the billboard and your smartphone will automatically start playing music in sync with the big screen.
Relive the magic by viewing photos from the world premiere below, and stay tuned to the channel of Samsung YouTube to see more BTS and Galaxy Unpacked content.
▲ During Galaxy Unpacked 2022, BTS’s “Yet To Come (The Most Beautiful Moment)” and “Over the Horizon 2022 by SUGA of BTS” videos premiered in New York’s Times Square
▲ By scanning the QR code on the billboard in Times Square, Galaxy users’ smartphones will automatically start playing BTS’s music in sync with the big screen
▲ BTS Army enthusiastically flocked to New York’s Times Square during Galaxy Unpacked 2022, taking photos and celebrating their favorite band’s collaboration with Samsung
▲ Samsung Newsroom streamed an event on Instagram Live in Times Square, New York for Galaxy Unpacked 2022
▲ Huge crowds gathered at Piccadilly Circus, London, tuning in on their devices for the premiere of the two brand new videos starring BTS during Galaxy Unpacked 2022
▲ BTS’s RM appeared on screen at Piccadilly Circus, London, with Galaxy Z Flip4 during Galaxy Unpacked 2022
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Going Global with BTS: Samsung Releases Global Music Video on Galaxy Unpacked 2022