Coldplay’s ‘boom’ reaches communication agencies, cinemas or the OCU

Coldplay seems to be the fashionable group in 2022. The announcement of several concerts in Spanish territory unleashed a stampede of users wanting to get hold of some of the thousands that went on sale online. A challenge for the followers of the London group, who have been selling out wherever they play for a year.

In the case of Spain, will be present on May 24, 25, 26 and 27, 2023 in Barcelona. Specifically, at the Lluís Companys Olympic Stadium, which can accommodate more than 50,000 people per show. Therefore, more than 200,000 will see the British These concerts are presenting their new, Music Of The Spheres. Nninth studio album to be released in October 2021.

Since the band began touring in Costa Rica in March 2022, they have sold more than four million tickets for dates in Latin America, North America and Europe.

As expected as soon as the news was known, the tickets were sold in record time, forming virtual queues on the online sales platform of hundreds of thousands of people. This circumstance was exploited by hello monday, a popular Sevillian marketing agency. Their study of the market and trends led them to announce a campaign on social networks to get tickets for these Coldplay concerts. The idea turned out to be an unprecedented success, becoming the most viral campaign of the year in Spain, achieving the interaction of more than a million comments and 80,000 new users in a few hours. “We have done it again thanks to the constant work and study of current affairs, trends and behavior of people“say Juan Romero of Terry and Willy Vázquez, the agency’s founders.

The idea turned out to be an unprecedented success for them, getting the interaction of more than a million comments in a few hours. “We have done it again thanks to the constant work and study of current affairs, trends and behavior of people“say Juan Romero de Terry and Willy Vázquez, those in charge of the agency.

Cines Yelmo is also joining this musical boom and has announced that it will bring to the big screen, through its alternative content window +Que Cine, the concert held by Coldplay on October 29 in Buenos Aires. The band’s followers will be able to enjoy this concert in two unique passes at 4:30 p.m. and 8:00 p.m. in the Yelmo Cinema theaters of all the cities in which it operates. In the case of Seville, the halls of the Lagoh shopping center.

Those interested in attending this unique event will be able to purchase advance tickets at a price starting at €15.40 on the Cine Yelmo website, where they will be able to check the availability of these passes at their cinemas.

The OCU asks to limit the sale of tickets

The Coldplay effect has caused the Organization of Consumers and Users (OCU) to request the Ministry of Consumption to promote regulations that limit the sale of tickets on-line by headline in order to “control and reduce subsequent resale of the same tickets for abusive prices and without minimum guarantees, as is happening” with the upcoming Coldplay concerts in Barcelona.

The organization has also warned of possible fraud in the resale of tickets. In fact, it discourages the purchase of any type of tickets through resale, “since even apparently legal web pages gather all kinds of complaints and claims.” Specifically, the bad practices collected by OCU range from abusive sales commissions, sale of false tickets (already sold before to other people), prices three or four times higher than the official ones, to purchase processes that end abruptly without entry and with the money collected, among others.

OCU regrets that there is no regulation on ticket resale on-lineas is the case with street resale, which stipulates that “the surcharge may not exceed 20% of the marked price for the assumption of direct sale to the public at the company’s own box office or retail outlet”.