ByteDance registers the trademark ‘TikTok Music’ in the US – Music Industry

The parent company of TikTok, ByteDancefiled a trademark application in the US for «TikTok Music“, sparking speculation that the Beijing-based company could introduce a music streaming platform in the United States.

According to the description in the USPTO database, the trademark covers social media-driven mobile applications that allow users to access live audio, “streaming radio content,” karaoke options, podcasts, “music, songs, albums, lyrics» and more.

Despite the comprehensive nature of the trademark application and the fact that ByteDance launched a streaming service called Qishui Yinyue in China just weeks before the filing date, it’s unclear if the company intends to launch a global competitor to Spotify.

ByteDance already has experience with music streaming. In 2020, it launched a streaming app called rest, in India, Brazil and Indonesia. Resso has some of the same features described in the “TikTok Music” archive, such as the ability to create playlists, share songs on social media, and interact with the app’s community.

Even with its dedicated TikTok user base and emphasis on the social side of listening, ByteDance will likely have a hard time stealing fans from well-established players like Spotify and Apple Music.

On the other side of the coin, the ever-controversial TikTok has built a reputation for helping songs find fans and rack up streams.and as a result, big-name artists are working to establish a presence on the service.

Beyonce he joined the platform two weeks ago before the release of his latest album, for example, and longstanding relationships with high-profile acts would no doubt influence the rumored TikTok Music’s operating style.

In addition, it is noteworthy that TikTok has quietly endeavored to expand its presence and influence in the music world, including with the debut of a distribution and marketing offering called SoundOn in March.

Taking the distribution option a step further, TikTok is also planning a feature called “Pre Release” to encourage artists to “give TikTok listeners exclusive access to clips before releasing their singles,” presumably generating fan interest in the works, and effectively turning TikTok into a hub for pre-release song previews. that are available elsewhere.

It’s unclear if ByteDance plans to develop a streaming app based on the Resso framework, or release something entirely different. Just like TikTok has a profound impact on the way other social networks operateit is possible that a streaming application with links to TikTok could introduce changes in this industry, for which it will be necessary to adapt.

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ByteDance registers the trademark ‘TikTok Music’ in the US – Music Industry