Building loyalty through music: Distrito Estudio and Sofar hold their first secret concert in Vigo – Gym Factory Magazine

Distrito 362, one of the two training boutiques of the Distrito Estudio chain in Vigo, and the music community Sofar, held their first secret concert in the city last weekend. The great attraction caused by the events organized by Sofar is that they are secret and intimate concerts, for music lovers, and in unexpected places. Attendees do not know the location of the event until the day before, nor the name of the participating artists until they appear on stage.

That event, which took place at the sports boutique facilities located at Calle Rosalía de Castro, 46, had more than 110 attendees who sold out tickets to listen to Nastasia Zürcher, Rumia and Fixe Trio in less than 24 hours.

“The Distrito Estudio philosophy is focused on always providing the best customer experience and we believe that there is nothing better than enjoying the magic of live music in an intimate and welcoming environment, smaller than a nightclub or a theater”, said Ernesto Rojas, CEO and founder of the company.

Sofar is a London-based company that connects artists and audiences through live music. Currently, it already operates in 400 cities around the world.

For its part, the Distrito Estudio sports boutique chain now has eleven centers spread across the cities of Vigo (2), Pontevedra, Barcelona, ​​Valencia, Bilbao, Madrid (4) and Malaga. In addition, the company has an intense expansion plan that is leading it to grow throughout the national territory.

Distrito Estudio is also the only chain of official centers of the international brand New Balance at an international level.

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More company information

The Distrito Estudio business model initially arose from the experience of Ernesto Rojas from Vigo. In this first phase of the project, (2015) Rojas traveled to California, a fitness mecca, searching for and analyzing the latest market trends. Months later, he inaugurated the company’s first center in Vigo and joined Brais González, a specialist in functional and biomechanical recovery, as a partner. In January 2020, the third of his partners, David Estébanez, joins the project, with a long history in the development of sports channels. Together they tackle the expansion of the chain.