Alfredo Adame, as “music critic”, recommends a rock band

• A recent report reveals that more than 60 percent of the music industry’s total revenue comes from streaming platforms. streaming.

• On TikTok, according to a study of the social network, 80 percent of users discover new music while using the platform.

• A video where Alfredo Adame appears recommending a rock band has, at the moment, collected more than 400 thousand reproductions.

A video circulates on social networks in which the actor Alfredo Adame does the work of “music critic” and recommends listening to a band of rock called The Brain Rage.

The music industry has changed in an important way; today it seems that the strategies are reduced to social networks and, in a certain way, to viralization.

We speak, on the one hand, in which digitization has caused music lovers to modify their consumption habits, taking as a reference the streamingwhere Spotify, Apple Music, YouTube Music, among others, maintain the preference of Internet users.

As of today, it is known that Spotify has more than 430 million subscribers, while data from the International Federation of the Phonographic Industry (IFPI) currently inhabited by more than 500 million paid subscription account users. In addition, the streaming represents 65 percent of total revenue.

In that sense, social networks are also an extremely interesting platform for artists. In fact, a study by TikTok called “Identifying the power of music and artists on TikTok” reveals that 80 percent of users managed to discover new music on the Chinese social network, much more than on other platforms of streaming.

Alfredo Adame appears on video and recommends a band of rock

So, taking into account these data, it is clear that the function that social networks fulfill is of great value for those who seek instant media exposure, which is why they constantly design their strategies with the digital audience in mind.

An example of this can be seen with the strategy of a rock band called The Brain Rage, which, taking advantage of the virality that Alfredo Adame has, decided to resort to the actor to promote himself.

Through a video, as if it were a “music critic”, Alfredo Adame recommends listening to the aforementioned rock band, an initiative that, so far, has collected more than 400 thousand reproductions on Facebook and an interaction of more than two thousand comments, of which several responded positively.

“Adame, I’m already starting to like you. You are a bastard”; “I don’t know about you, but in chinga I’ll listen to it”; “If Afredo Adame says it, it’s because the band is very good”; “It’s great! If Lord Adame recommends them, I’m all for it!”; are some of the comments deposited by users.

Undoubtedly, alliances with content creators, influencers, or various media or viral personalities is, today, one of the most profitable strategies for brands. According to data from Tomsoninternauts “they tend to spend more money and are more likely to spread the word to friends and family about a product they look at on social media”.

In this context, we can talk about cases such as Soriana with Luisito Comunica, Netflix with Mafe Walker, Uber with actress Erika Buenfil, McDonald’s with Paco de Miguel, Khaby Lame with Binanceamong a long list more.

#Binance have partnered with @KhabyLame.

why?

Well, he’s the most followed creator on TikTok. And he’s good at explaining things in a simple way. Perfect for crypto adoption. ?? pic.twitter.com/1z8PT3Wxla

— CZ? Binance (@cz_binance) June 30, 2022

In the end, what this rock band has done is adapt to what is happening today in the industry in general, where social networks set the tone for what audiences like. An interesting initiative that, as you can see, has caused quite a stir.

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