Alexa now offers exclusive concerts and sessions with artists in Spanish

Amazon Devices & Services launched Alexa Amazessions that will allow users to listen to concerts and sessions with artists.

Amazon Devices & Services launched Alexa Amazessions that will allow users to listen to concerts and sessions with artists.

AP

Amazon Devices & Services launched Alexa Amazessions in Spanish in the United States that will allow users to listen to concerts every week and sessions with artists in which the virtual assistant introduces them and interacts with the singers.

Users of Amazon devices such as the Echo Show and the different Fire TVs can enjoy this launch of Alexa in collaboration with Amazon Music.

“Various artists participate in intimate sessions with a staging that simulates a home setting, such as a dining room, living room or bedroom. Artists interact with Alexa, just like users do in their homes,” the company announced.

Omar Mendoza, senior development manager for Alexa, said that “what we are looking for through the Amazessions house is to entertain users and make them see the value of not only having the artist, but also having Alexa in their home” .

“In these intimate and exclusive concerts we project the artist from a living room of a house, as if he were in his own home, interacting with Alexa. They will see Alexa being a master of ceremonies, but also answering questions from the artist and adding value to the experience. The idea is that the user feels that she is in the front row from anywhere, ”she explained.

Every Friday, Amazessions will premiere a new episode that corresponds to one room and each artist will delight Alexa users with three to four songs.

Mendoza explained that Alexa manages to offer “this experience thanks to Amazon Music, in charge of bringing talent such as Paty Cantú, Sofía Reyes, Jesse and Joy, Carolina Ross, Kinky, Mario Bautista, Santa Fe Klan, Aczino, Chucho Rivas, Bruses and Lagos. The Amazessions music sessions will include Amazon Originals, exclusive songs, which can also be enjoyed from each artist’s profile within the Amazon Music app.

Users can also access a musical trivia type game just by selecting “trivia”, and they will be able to accumulate points that will later be redeemed for experiences, such as concerts and other prizes.

“The dynamics will be released later, but in general the points system will allow access to exclusive content, original songs, new concerts, and much more,” said Mendoza.

The manager said that Amazessions is not intended to replace the real-life experience.

“I personally like being at a concert and feeling the vibe of the people. With Amazessions, we emulate this feeling of closeness but from the comfort of home, to maybe share with friends or family if that’s what the user wants to experience at the moment,” she explained.

Amazessions is designed to be enjoyed on all Alexa-enabled devices, whether or not they have a screen.

“At the same time, we want to add value to users who use devices with a screen like the Echo Show, or a TV complemented by a Fire TV Stick or Fire TV Cube, and we achieve this through the visual content we create for these sessions,” said the manager.

This story was originally published on August 11, 2022 0:04 pm.

Journalist and editor specializing in Latin America, judicial, business and local issues related to the Latin American community. Much of her career was developed in international news agencies. Her investigative work “Emigrate to Death: Murdered Venezuelans in Latin America” received the 2019 FSNE and SPJ Sunshine State awards.

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Alexa now offers exclusive concerts and sessions with artists in Spanish