After Shakira’s song and the memes, did Piqué close a commercial agreement with Casio?

Piqué announces a commercial agreement with Casio (Twitter: @BloopGG)

Gerard Piquéthe former footballer of the Barcelona Fútbol Club who is in the middle of the controversy that generated the last song of his ex-partner, Shakirahas just announced that it closed an agreement with Casio to be a sponsor of your soccer league 7.

“Casio and the Kings League have reached a sponsorship agreement,” Piqué said and then handed out watches from the Japanese brand to all the people who accompanied him on the broadcast of streaming and added: “I tell you what, this is a watch for life.”

Among those who accompanied him was Kun Aguero and Ibai Plainsthe famous streamer Spanish and one of the presidents of the Kings League who asked between laughs: “But what is this? something has happened?”.

Gerard Piqué said in the Kings League that they have reached an agreement with the watch brand Casio. (Courtesy: Kings League)
Gerard Piqué said in the Kings League that they have reached an agreement with the watch brand Casio. (Courtesy: Kings League)

The announcement, which took everyone present by surprise, was made just two days after the Shakira will throw next to bizarre a song that has already broken records. In just hours, the theme managed to dethrone the famous “Slowly” of Luis Fonsi to become, thus, the premiere with the most reproductions in history regarding a topic in Spanish or Latin.

In this song, the Colombian included endless hints against Piqué and the supposed third party. Among them, the singer mentions “You traded a Rolex for a Casio” in relation, precisely, to his new love relationship.

The users in the networks did not take long to joke about this phrase and, even, the same brand spoke after its mention in the letter. At first, the official account of Casio Spain published in instagram a photo in which you can see a clock with drops of water and where you can read the phrase below “we love that this splashes us”. This caption also became part of his biography, along with the hashtag #teamcasio.

Casio responded to Shakira and Bizarrap on their social networks (Instagram)
Casio responded to Shakira and Bizarrap on their social networks (Instagram)

However, Piqué’s announcement surprised many who did not think that the brand and the former player could come to an agreement. trade agreement.

In the stream, the Spaniard praised the brand and mentioned that “it’s a watch for life, it’s a motherfuckin’ watch” while also He was pointing to the Casio he was wearing on his wrist.

Piqué showed himself with a Casio during the stream (Twitter: @martaavem)
Piqué showed himself with a Casio during the stream (Twitter: @martaavem)

With this, it seems that it will not only be Shakira and Bizarrap who make a profit from the song, but the former player seems determined to assert the controversy that arose after the darts thrown by the Colombian and that many even titled “Rip Pique”.

So far, according to estimates from the account of Youtube of the Argentine music producer, the same day the song was premiered, they could have been generated between $1,400 and $22,900 only in advertising. The next day, this number had already been upgraded to be among the USD 1,500 and USD 24,300.

To this we need to add the reproductions on other music platforms such as Spotify, Apple Music Y Amazon Musicas well as the impressive repercussion that he had in social mediawhere the video on the profiles of both singers has already exceeded 8 million ‘likes’ and the 352,000 comments.

Shakira and Bizarrap – Bzrp Music Sessions #53

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After Shakira’s song and the memes, did Piqué close a commercial agreement with Casio?