The success of the Marvel Cinematic Universe has a reason and it is not what you think

What do you do at films Marvel being an immediate success against all odds and even in the worst of conditions? The question was repeated frequently over the weekend. Nobody expected that Viuda Negrout a success. Especially after the continuous delays for his arrival at the cinema. There was also considerable speculation that it was a story related to a deceased character. With its story arc concluded, Natasha Romanoff’s farewell was more of an anecdotal curiosity than a box office success.

But again, Marvel accomplished what seemed impossible. Black widow became a box office success despite mixed reviews. Over the weekend, it exceeded the studio’s expectations and became the best post-pandemic feature film premiere.

As if that weren’t enough, the popularity of the character played by Scarlett Johansson turned green. And it also brought to the fore a group of new faces that promise be an essential part of Phase 4.

WandaVision It is considered one of the best of the year. Falcon and the Winter Soldier was critically acclaimed for its mature and politically relevant tone. Loki It has become such a considerable success that its final chapter aims to change the Marvel Cinematic Universe. But, beyond all that, there is the fact that each of his characters becomes an element of pop culture.

Why does Marvel succeed where other similar projects fail? What has made it surpass DC, its closest rival in acceptance and permanence? What causes that a decade later his films and series are part of something bigger and more profitable? The box office success is only a reflection of the public’s reaction to the Marvel phenomenon.