The new James Bond shocks the CinemaCon festival (“No Time To Die” and Daniel Craig’s latest appearance as Agent 007)

A nine-minute clip of the upcoming “James Bond” presented at the CinemaCon festival in Las Vegas stirred industry professionals, who are looking for ways to revive theaters, severely affected by the covid-19 pandemic.

A long excerpt from No Time To Die, announced as the last participation of actor Daniel Craig as Agent 007 and the 25th installment of the series, shows a Bond waking up after an explosion in a picturesque Italian village, before going into various car and motorcycle chases.

The MGM studio production plot continues 2015’s “Specter” and casts doubt on the fidelity of Bond’s latest romantic conquest, Madeleine Swann (played by Lea Seydoux).

“There’s something I need to tell you,” she hurls at Bond in this sneak peek, as armed minions surround the agent. “I imagine,” 007 responds angrily.

The film has been postponed several times due to the pandemic and It will be released in London on September 28. Its exhibition will be decisive in getting viewers back to movie theaters.

“We know it feels like a long time, but it was important to release this film so that audiences can see James Bond again as it should be: on the big screen“Said Michael De Luca, a senior MGM official, cheered by the theater owners gathered in Las Vegas.

There was no mention of the recent purchase of MGM by Amazon.

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The traditional producers of James Bond films, Barbara Broccoli and Michael G. Wilson, have insisted that the next installments of 007 will be screened in theaters.

But the super spy franchise was considered the crown jewel of the catalog acquired by Amazon for $ 8.45 billion.

Last year, CinemaCon, an event to which Hollywood studios routinely send crowds of stars, had to be canceled due to the coronavirus.

Now what nearly 90% of North American cinemas have reopened, Professionals gathered at Caesars Palace casino are betting big on cinemas to increase their revenue.

“There’s only one way to create a billion dollar franchise: show movies first in theaters” rather than on streaming platforms. streaming, insisted Adam Aron, president of the great chain of cinemas AMC.

The studios brought top stars and never-before-seen previews to the CinemaCon summit, which ends Thursday, August 26, to impress movie theater owners.

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After a year without being held due to covid-19, the event was resumed despite fears for the Delta variant and with some important absences.

Executives gathered at Caesas Palace have been optimistic about the reopening of almost 90% of theaters in the United States.

“The only way to create a multi-million dollar movie franchise is to show it in theaters first,” said Adam Aron, president of the giant theater chain AMC.