Today, with the figures from yesterday, Friday, it has already passed the 393 thousand spectatorscomfortably beating movies like Smile, The Orphan: The Origin, Tadeo the Explorer 3and the revival of Avatar. In the accumulated only wins DC League of Super Pets. The figures belong to Ultracine.
The film that will represent Argentina before the Hollywood Academy to compete for the Oscar in the category of best international film was viewed by 393,726 viewers since Thursday of last week, nine days ago.
At the end of this weekend, which is “long”, without a doubt it will break the barrier of half a million.
Yesterday’s total Friday
On Friday, October 7, its second Friday on the bill, it was seen by 78,912 viewers, a figure that exceeds all the projections that were made before its premiere.
“We weren’t expecting that much. We were expecting excellent performance, really, but this is out of all sorts of calculations. And this has no other explanation other than word of mouth from people, telling other people that this film is unmissable, worth seeing -he said, consulted by Clarion, Eric Mc Crea Steele, manager of Digicine, the company that distributes the film-. “Hopefully people continue to accompany us as they have been up to now,” he concludes.
On the other hand, there was an increase in functions as well as movie screens, which were added, day after day, due to the marked interest of the people. And that also helped the public not run out of tickets, the numbers grew and the 400,000 tickets sold were bordered.
Last Sunday, in total there were 298 screens in 192 complexes that exhibited Argentina, 1985when originally the premiere Thursday was 235.
Let’s give some examples:
- The Atlas chain, which since before the coronavirus pandemic did not offer functions before 3 or 4 p.m., changed its strategy and scheduled functions for the film with Ricardo Darín as prosecutor Julio César Strassera from noon.
- The Multiplex Belgrano cinemas have not given late-night performances for years. They added late night performances on both Friday and Saturday.
- Another way to measure the success of the film is that, out of the ordinary, on Sunday it sold more tickets than on Saturday, as happened in the Belgrano, Devoto, Flores and Patio Bullrich cinemas.
Very soon on Amazon
As the days advance since its premiere, the date scheduled by the Amazon Prime Video streaming platform to add Argentina, 1985 to your offer of proposals.
The “window” that was set was three weeks, and now there are ten days. In a very short time, then, Argentina, 1985 it can be seen in the houses: the date is October 21.
Another special fact that Axel Kuschevatzky, one of the film’s producers, comments on his networks is that the film will hit theaters in Mexico next week. In addition, it was already released in Peru and was sold-out.
A battle within a war
How do the large international chains, which chose not to show Argentina, 1985in disagreement with the short distance in days from the premiere of September 29 to the date on which Amazon Prime Video -one of the producers of the film- will upload it to streaming, on Friday 21?
It is very clear, Hoyts, Cinemark, Showcase and Cinépolis lost a business.
But this is a battle within a war. Movie theaters want movies in their theaters longer before people can watch them on the couch at home. The agreements with Warner Bros. and Disney establish that their productions reach streaming on HBO Max and Disney Plus, respectively, no earlier than 42 days, six weeks from the commercial release in theaters.
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The film Argentina, 1985 is rapidly approaching half a million viewers and exceeds all expectations