After the great collection achieved last June by BlackPhone, The public has once again shown its love for horror movies these days. Smile It has become one of the great surprises of the year and has conquered a loyal legion of viewers, whose nightmares are already being starred by some of the creepiest smiles. And more after tremendous marketing campaign that Paramount has invested in.
On its opening weekend, Smile has reaped a whopping 22 million dollars worldwide. A figure that comes after the fun promotion in the US, where a series of actors sneaked in front of the cameras of some Games of baseballwhere they gave us their most horrifying smiles. One of the most characteristic elements of Parker Finn’s film, which has offered us a great performance by actress Sosie Bacon. Although that is not the case.
Paramount also promoted Smile in Spain through a series of meetings with some overly smiley characters. A marketing strategy that was also added to assessment of a ‘pain scale‘ and the reaction of the first viewers who have already enjoyed the film.
In addition, the campaign also moved to the Sydney Subway (Australia), where a group could not erase a happy grin from their faces. A meeting that also moved to some streets and offices near the underground of the city.
Smile tells the story of Dr. Rosa Cotter (Sosie Bacon), who suffers a strange incident with a patient. A clash that makes him start to suffer a series of hallucinations and strange events around him, featuring an eternal smile, from which he will try to escape. An escape in which she is reunited with her past traumas and his confrontation with reality.
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Smiles that kill: the terrifying marketing campaign of ‘Smile’