HBO Max changes its movie release policy to streaming and Elvis is its first test

In the last days hbo max has been hectic. The streaming service has seen changes, from unannounced releases of titles, name change rumors and more. Now another important fact is added, the change of premieres from cinema to streaming and in Elvis would be the first test.

in 2020 hbo max surprised with its hybrid release plan, which featured a movie at the same time in theaters and on the debuting streaming service. This action was named Project Popcorn and was directed by Jason Kilar, the former CEO of Warner Media.

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HBO Max changes its movie release policy to streaming and Elvis is its first test