Some say that this week – finally – we had the kick-off of the filmic summer, with the premiere of Fast & Furious 9 (F9: The Fast Saga) in the United States, Mexico, Brazil, the United Kingdom and 18 other territories that saw this reflected at the box office. In total, the saga added there (and in other 23 territories where it had already premiered) $ 108 million dollars (MDD) this weekend.
Honestly, I don’t think this weekend was the start of the filmic summer. If anything, I think the date happened five weeks ago, the weekend of May 24th. The motives? First, on that date F9 It was released in China, where it made $ 136 million (ONLY in that territory). Second, because in the US they were released Cruella Y A place in silence Part II, and together they added $ 68 million. And third, because in Mexico he debuted Cruella and – most importantly – finally Cinemex reopened its doors.
F9: The phenomenon
That said, now we can talk about the brands of F9, a delivery that brought its global accumulated to $ 405 million, becoming only the second Hollywood film in the 16 months of the COVID-Era to exceed $ 400 million (the other is Godzilla vs Kong, with $ 443 million). Without a doubt, it is a good sign for cinema made in the USA, since that mark has already been exceeded 4 times by Chinese films (Hi, Mom, totaled over $ 800 million in early 2021) and once for a Japanese movie (Demon Slayer, the biggest hit of 2020, surpassed $ 500 million globally).
In the US, F9 it debuted in 4,179 movie complexes, with $ 70 million. The figure far exceeded the previous COVID-Era record (A place in silence Part II, at $ 47.5 million) and was the biggest release since December 2019, when it debuted in theaters. Star Wars: The Rise of Skywalker. Of course, nobody expected a debut like that of F8 ($ 98.7 MDD), o Furious 7 ($ 147.2) but it is a good sign that – despite the pandemic – their numbers were a little higher than those of Hobbs & Shaw ($ 60 million). In fact, globally, everything indicates that F9 will end up exceeding the $ 759 million that the spin-off.
As might be expected, in the US the bulk of its audience were men (60%) and under 25 years of age (51%). In racial composition, Hispanics (37%) predominated over Caucasians (35%) and African Americans (16%) or Asians (8%). Unlike the last 6 films in the saga, all awarded by the audience with an A / A- in CinemaScore, this one only obtained a B +, which would mean possible steep declines in the coming weeks … but being a Covid-world, that rule doesn’t apply at all.
In 45 overseas territories (22 new, all in 1st place) the delivery totaled $ 38 million, raising their international accumulated to $ 335 million (very close to the $ 344 of Godzilla vs Kong). Its best debut was Mexico, with $ 10.7 million (the best premiere of the Era-COVID), followed by the United Kingdom ($ 8.3) and Brazil ($ 2.6). To date, its top 3 territories are China ($ 216), South Korea ($ 19.3) and Russia ($ 17.8). It will soon debut in Spain, France, Germany and Japan.
A place in silence Part II
In the US, the other great movie not available to watch at home besides F9 (the others are: Cruella, Raya, The Conjuring 3) added $ 6.2 million and took its accumulated to $ 136 million in 30 days on the billboard. You still have 15 more days before migrating to Paramount +.
In 48 overseas territories, the sequel totaled $ 9.6 million, and its total advanced to $ 112.1 million (248.5 million global). It still has 17 markets to debut, and its top 5 remains like this: China ($ 37.5 million), United Kingdom, Australia, Russia and Mexico.
The prequel (Pre-Cruella, hahaha) is fast approaching $ 200 million globally. This week it totaled $ 14.5 million worldwide, for a cumulative $ 183.8 million. In 42 overseas markets it added $ 10.6 million, including its debut in France (1st place, not available on Disney +). In the US, it advanced to $ 71 million in its 5th week in hybrid mode.
Spell 3: The Devil Made Me Do It
In the US, it advanced to $ 59.1 million, leaving behind The curse of the weeping woman ($ 54.7 million) but with little chance of exceeding Annabelle Comes Home ($ 74.1) In 57 international markets, the eighth installment of the Warrenverse totaled $ 6.9 million, bringing its accumulated to $ 101.5 million (160.6 million global).
Other films in global markets
- Peter Rabbit 2: Rabbit in distress. The sequel surpassed 9 digits, reaching $ 107.8 million globally. In the US it amounts to $ 28.8 million, and has yet to debut in France, Germany, Spain, Brazil and South Korea.
- Hard to care 2. In the US, the comedy with Salma Hayek, Ryan Reynolds and Samuel L. Jackson lost the lead, but took its accumulated to $ 25.8 million. In overseas territories, it barely adds up to $ 5.5 million.
- In the neighborhood. In the US, the musical totals $ 24.1 million, which means that it will struggle to overtake … Cats ($ 27.4 million). Overseas things aren’t looking good either, at $ 5.9 million ($ 30.9 global).
Corollary: I take you with me.
The film that last year sought the Mexican candidacy for Best International Film at the Oscars (which obtained I’m not here anymore) debuted in 4 theaters in the US. Of the entire top 20, it had the 2nd highest average revenue per screen (behind F9), at $ 5,012 per screen (in total, it was $ 20,049).
Starring Armando Espitia, Christian Vázquez and Michelle Rodríguez (not the one from F9, but the comedian) the drama will hit Mexican screens this July 8, the same day of Black Widow.
Edgar Apanco Fan-from-hell of cinema numbers. He was an editor of business magazines (no, that’s not where his love for numbers comes from). Today he is an expert in box office reports and content marketing (happy marketing … #OkNo).