The iconic singer and actor Elvis presley, one of the greatest stars of 20th century American music, will once again become topical in the music scene, but this time, through its new channel in streaming.
The creation of this channel will be possible thanks to the agreement reached by the company Cinedigm and the heirs of the star who are grouped in the company Elvis Presley Enterprises, reported the first in a statement.
The new service will exclusively broadcast the film and television programming of “The King of Rock and Roll” along with other musical documentaries and films by other artists..
The Elvis Presley Channel, name to be given to the channel, expected to be released in early 2022, and could be available in the United States and Canada for linear platforms and on network-connected televisions, in addition to other digital devices, according to Cinedigm.
“Few people are more iconic than Elvis Presley, he transcends time, gender and medium“, He said Erick Brick, president of Cinedigm Digital Networks, in a statement.
“The opportunity to build a branded channel around Elvis opens up broadcast possibilities to a whole new demographic in the fastest growing segment of the advertising business,” he added.
And he underlined: “The channel will allow a whole new audience to experience Elvis, while also giving its fans a deeper look at their idol.“.
Cinedigm plans to present an ongoing Elvis lineup with exclusive specials and documentaries that include Singer Presents … Elvis (the star’s return special in ’68), Hawaii Via Satellite’s Elvis Aloha and Elvis by the Presley, among other specials.
The new channel will provide viewers with a intimate vision of the artist that defined a generation with exclusive films, specials and documentaries. It will also give fans the opportunity to view previously unreleased footage from the Graceland Archives, the residence of the star who died in 1977.
(With information from EFE)