Dwayne Johnson has turned against revealing the big surprise of ‘Black Adam’

WARNING: This article contains Black Adam spoilers.

Dwayne Johnson in New Line Cinema’s ‘Black Adam,’ a Warner Bros. Pictures release. (© 2022 Warner Bros. Entertainment Inc. All Rights Reserved.)

By Miguel Ángel Pizarro.- Dwayne Johnson He has us used to giving everything in the promotions of his film. However, despite his charisma and connection with the publicwe would never have expected the surprise that was unveiled to the world before the premiere of Black Adam, his foray into superhero movies through the DC brand. Come on, he did the opposite of what the competition (Marvel) does, keeping all cards under absolute secrecy to please fans who are already familiar with the strategy of finding surprises and cameos in each premiere of the saga.

The Rock turned the strategy upside down when, promoting the film he had been working on for more than ten years, he announced the return of a key character from the DC Extended Universe. The truth is that, at this point, it is no longer a surprise. She did it in several interviews. In one of them she was even asked about that cameo, revealing her first and last name.

It was on the red carpet of the film on October 13 when Entertainment Weekly asked about the appearance of henry cavill on his long-awaited return Superman. The actor didn’t shy away but responded bluntly saying that, like “the public comes first” on your list of priorities, and as “The audience has been asking for years to know where is the most unstoppable force in the universe? They decided to answer them. And since then every time Dwayne Johnson promotes this surprise, he repeats the same phrase, telling the Man of Steel: “Welcome home”. However, after seeing the film and Given the reception it is having, I am very afraid that the play has gone against him.

ATTENTION: spoilers begin about the sequence in question. Do not continue reading if you want to keep the surprise before seeing it.

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Superman’s appearance occurs in one of the post-credits scenes when we can see a message from Amanda Waller (Viola Davis) warning Black Adam to never leave town. Shortly after Superman arrives and suggests that they should talk, leaving the door open for a brutal confrontation between the two superheroes. Of course, the scene is enjoyable because of the joy of seeing Henry Cavill back in the role after five years without seeing or hearing of his return. It should be remembered that there are many of us who want to see the British return to the DC universe, that he is the ideal Man of Steel and that this cameo can be a mini preview of what we all expect, the long-awaited sequel to Man of Steel.

Now, that does not mean that that brief appearance has known us little. And I would say that part of the blame lies with The Rock. the actor of Jumanji: Welcome to the Jungle either Jungle Cruise revealed ahead of time what was meant to be a surprise appearance and nod to the fandom. We cannot forget, furthermore, that Dwayne Johnson himself has spoken of how it was difficult for him to convince the executives of WarnerMedia and that it was thanks to the change in the board, as his partners were involved, Danny and Hiram García, who managed to make the protagonist of The Witcher come back “We reached a point where we all agree. We thought that was how the movie should end. [con el cameo de Superman]”, declared to Collider.

We don’t take credit for Johnson’s pulling off the miracle and we thank him for pulling it off. However, the way in which he has revealed it is what ends up generating discomfort, especially since you end up spending the entire film waiting for his appearance and, in the end, it is a cameo of just one minute in a post-credits scene. What, of course, as a result of the desire that the actor infected us with the revelation, they know little. This perception would have changed radically if nothing had been revealed and it was the fans who discovered the return of Superman after seeing the film.

I have no doubt that the strategy of creating expectation has been against him. Given that the reviews are nothing to write home about (at the time of writing this article, 43% of the reviews on rottentomatoes), this plan of inviting people to go to the movies to see the cameo may not work. And that’s where, I think both Johnson and Warner/DC should take note of Marvel. The House of Ideas demonstrated a unique ability to play cluelessness with Spider-Man: No Way Home. Despite multiple leaks, no one was certain of the appearance of the variants played by Andrew Garfield and Tobey Maguire until the premiere of the film.

And we are talking about two characters who, finally, were protagonists. When it comes to cameos, Marvel Studios keeps the utmost secrecy, which allowed us to be surprised when Harry Styles burst in as Eros in a post-credits scene of Eternals or we squealed with joy when Charlize Theron appeared as Clea in Doctor Strange in the Multiverse of Madness. And of course this It also applies to the return of characters that no one expected, such as Charlie Cox’s Daredevil in the aforementioned No Way Home.

Precisely Not knowing what is going to happen is what motivates the Marvel fandom to stay in the post-credits scenes. And that would have helped a lot. Black Adam. Because there is nothing worse than bad word of mouth and if the appearance of Superman knows little, many fans may choose to wait until Black Adambe on platforms.

Perhaps Dwayne Johnson did it with the best intentions in the world and with the goal that the public would go en masse to see the film, breathing new life into the DC Extended Universe. However, I think that it is clear to us that when one wants to give a surprise, it is best not to comment on anything.

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Dwayne Johnson has turned against revealing the big surprise of ‘Black Adam’