Why is Amazon called Amazon? The secret behind the most successful online store on the planet

Who would have thought that Amazon would be the giant that it has become in recent years? Here are the keys to the curious name of him.

E-commerce has multiplied its activity in recent years. In fact, the pandemic It was a before and after when ordering online. Such was the volume of income from platforms with these characteristics that tycoon Jeff Bezos has been taking turns with other personalities such as Elon Musk the title of the richest person in the world. The Amazon empire, without a doubt, has been woven step by step until today. Looking back, how did the name of the company come about?

The truth is that we are facing a story that helps to understand the diversification that has been carried out in its history. Is about the first global platform dedicated to trading of all kinds of products and, even so, behind its name there is not a large study commissioned to any of those known as big four. So, how did a company that has ended up making it very difficult for the traditional face-to-face channel come up with the brilliant idea of ​​calling itself Amazon? It should be noted that this was not the company’s first name.

Let us see, therefore, to what the name of the greatest empire of ecommerce Worldwidewhat are the keys to understanding the transformation of the company a few years ago and, of course, to what extent we are facing a decision that changed the future of the company.

Amazon and why not any other name for this company

Amazon did not come out of nowhere. In fact, according to information from how to geekAfter moving to Seattle, Washington in 1994, Jeff Bezos decided to register the seed company under the name Cadabra, Inc. Apparently, this was due to the simile ‘abracadabra’, which is used in the world of magic. Jeff Bezos believed that his idea of ​​the digital bookstore would grow as if by magic, hence this first name. Now, what was the problem? Just a few months after the founding, a lawyer erred, calling the company a ‘corpse’.

This completely changed everything. After assessing various names, it was carried out an analysis to determine the new denomination. Various options were considered, but the truth is that there was a problem. At that time, Google already had a large presence in the web market and, among its various variables to determine the positioning of a web address was, oddly enough, the alphanumeric order. As you can imagine, from the moment Jeff Bezos found out, he opted to incorporate the ‘a’ as the first letter of his company.

After taking a look at the alphabet, came to the term ‘Amazon’. This is the name of the largest river on the planet and, taking it as a reference, he decided to shorten the word. The surprise came when there was no other company registered with this term, so the name was appropriated. Since then, the development of the company has already been under the label that we all know. Of course, it should be noted that the beginnings of the company were not easy and, without a doubt, its objective was not the online commerce of a multitude of products, but those focused on reading.