Virtual metaverse: what is it for

I’m sure you’ve heard of the metaverse lately. The media talk about this new technology and the companies that develop it predict a technological revolution that will completely change the way we interact. Some even say that it will be comparable to the arrival of the steam engine at the beginning of the Industrial Revolution or the change brought about by the Internet.

But what is it exactly? who is behind the virtual metaverse? And, perhaps most importantly: is it a technology with practical applications for day to day?

What is the virtual metaverse

Since Mark Zuckerberg changed the name of his company and Facebook It was renamed Meta (which undoubtedly shows that it has become his personal bet), the North American businessman monopolizes the focus of the development of this new technology. However, virtually all large technology companies, such as Google, nvidia or Microsoftthey are investing a lot of money in the development of this new virtual reality.

In the words of Mark Zuckerberg himself, the metaverse will be “an internet where you will be present and not just watch.” With the help of special technology, such as virtual reality glasses, the user will be able to enter these virtual realities and interact with other people and with the space created in that virtual metaverse. In short, “the internet where you can interact”, according to Irene Cano, general director of Meta for Spain and Portugal.

virtual metaverse

In the words of Mark Zuckerberg himself, the metaverse will be “an internet where you will be present and not just watch.”

Practical applications of the metaverse

As it happens every time a disruptive new technologythe question that ordinary people ask themselves is: all this is very nice, but what is it for?

The metaverse can have many Applications. These are some of them:

  • Games: in which the user will experience first-hand the adventures proposed by the game.

  • Social media: the interaction will be similar to a face-to-face meeting, both with other users and with companies and institutions.

  • Business world:

    • Factories: can be tested new prototypes or innovative forms of production to know in advance its technical or economic feasibility; also allows the collaboration between professionals from different locations that will not have to travel to work on a common project.

    • real estate: virtual visits to newly built buildings will allow you to experience a visit to the almost real house; It will also be possible to check how different decorations look before choosing the final one.

    • Fashion: it will allow you to try on new collections from the comfort of staying at home, in your own room.

  • Entertainment: concerts, theater or other types of shows without having to travel.

  • Scientific studies: For example, there is already a metaverse project for the planet that, with the help of artificial intelligence (AI), will be able to predict the consequences of global warming on earth.

  • Education: Imagine that anyone in the world can access the best educational centers regardless of the country they live in and without having to spend money on travel and accommodation.

The future of the metaverse

In order to ensure that in these virtual worlds (yes, in the plural, because they will be different worlds created by companies, institutions or the users themselves) they offer a fully immersive reality the assistance of technologies that are to be developed or improved in the coming years is necessary.

In particular, it will be the development of the hardware that will make the difference between the real world and the metaverse (or metaverses) less and less. For this, they will be used, not only the virtual reality glasses that are already on the market, but other devices will be offered that will allow feel virtual objects as if they were real: We will feel the texture of the grass or the skin of another person.

It will also be possible, in the future, to recognize the non-verbal language of other users: facial gestures and body language they will be part of the interaction between users.

virtual metaverse

The limit will be set by the imagination of developers (and users) and the advancement of new peripheral devices.

Metaverses you can now enter


It is a non-fungible token (NTF) gaming platform in which the users themselves create a space to offer games or experiences and with which they can earn money thanks to technology ethereum. famous as Snoop Dogg or Paris Hilton or brands like Adidas or Guccithey already have their land in Sandbox.


It is a platform for football fans where you can buy or exchange stickers of official soccer players to form virtual teams. they call it the fantasy soccer.

New DKV virtual space

Too DKV is working in a virtual environment through which the user will be able to walk around and learn first-hand about the company and its services. In the different rooms, all kinds of information will be offered to the virtual visitor:

  • Hello, we are DKV: welcome space

  • Using your insurance, step by step: information on contracting all DKV insurance

  • Your health with just one click: the user will be able to find videos about the app I want to take care of myselfcontent on “Healthy pregnancy and childbirth” and other practical information, in addition, with the possibility of downloading.

  • We are always there for you: Information on DK branches and sales offices, as well as addresses and contact information is provided.

  • DKV Club de Salud y Bienestar: information is provided on the advantages of this platform for customers, on how to use it, and a link to it is provided.

  • Activism, our way of being: a room to stream the events promoted by DKV and which are linked, as the name suggests, to activism.

  • DKV is more: information on the development of the corporate social responsibility (CSR) of the company

As we can see, the virtual metaverse is a technology that is still in its infancy, but that presents many possibilities. So many that, surely, we still do not know what it can offer. The limit will put it the imagination of developers (and users) and advancement in new peripheral devices. A new technological universe is coming. Do you want to enter or will you stay out?


David Sanz

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Virtual metaverse: what is it for