This is the obsession that Jeff Bezos has always had that has led Amazon to success

Amazon is one of the largest and most well-known companies in the world, and with 30 years of history, it continues to be one of the main ecommerce with millions of users who buy products every day. But it is that behind the success that we see, and a good idea, Jeff Bezos had an obsession, which has led his company to the position in which he is.

For a company to be successful, it not only has to offer a product or service that interests the public, but it also has to offer it in a way that differentiates it from the rest. Some companies opt for low prices, others to include advantages when you buy, and in the case of Amazon, Bezos was clear about it.

As the user Brandon Arvanaghi has been able to collect, the CEO of Amazon has repeated ad nauseam in hundreds of interviews what has been the key to the success of his company, and that is that from day one Bezos had as objective become the most customer-centric company in the world.

I watched every single Jeff Bezos interview.

He says the same word 100s of times.

And it’s the only obsession that matters: pic.twitter.com/NBQjpUsxIE

—Brandon Arvanaghi (@arvanaghi) January 4, 2023

And it is that as they themselves explain one of their four principles is customer obsessionIn other words, a platform that can offer all the facilities that the user may need to leave satisfied.

According to research by Kantar, in 2022, 68% of Spanish households had an Amazon Prime subscription, something that if we stop to analyze it is not so surprising. First of all, because this subscription offers access to the streaming platform for movies and series and is the cheapest by far from the main ones on the market.

But this subscription also makes you a premium user, which, as Bezos designed, gives you other advantages as a consumer. Amazon is a platform where you can find almost any product you want, and unlike many stores stands out for the stock it hasso any product a customer is looking for will almost certainly be able to find it here.

But this is not the only thing that the company does for customers, but apart from having the product you want, purchasing products is quick and easy in addition to They offer fast shipping that only takes between 24 and 48 hours (in most cases), so it easily beats the rest of its competitors.

Bezos has always been clear on this aspect, and it is that Amazon focuses on customer service rather than what its competitor doesAnd it doesn’t have to be the only key to a company’s success, but if your CEO is so obsessed with it, that’s a dead giveaway that it works.