The ‘thermonuclear’ threat of Elon Musk before the leak of Twitter advertisers

“A thermonuclear name & shame is exactly what will happen if this continues.” (Name and thermonuclear shame is what will happen if this continues). This is the cryptic response that Elon Musk tweeted in response to the massive advertising suspension that the network has suffered in recent days.

So far, no one has been able to decipher what is behind this strange threat, although interpretations multiply with versions such as the tycoon warning brands that he can unleash the full force of Twitter against them, and therefore It is open blackmail, even those who accuse him of contradicting his own flag of freedom of expression without borders with which he has arrived at the company.

What is certain is that the flight of advertisers has made the tycoon nervous. After paying $44 billion last week for the social network of which he was a member since 2009, now his main problem is how to make that investment profitable.

The Spanish squad suspects that it will be dismissed in its entirety and the management will be transferred to Ireland

From his account, with more than 112 million followers (the third most followed on the network, only surpassed by Barak Obama and Justin Bieber) he already showed his astonishment on Friday at that reaction “There are no reasons for this reaction since Twitter’s policy it hasn’t changed” and hours later he lashed out at the big companies with that strange warning.

Outside the network, the tycoon has not clarified his intentions either. On Friday night at a meeting with investors that was held at the Licon Center in New York and in which Musk (who came as a surprise to many of the attendees) spoke about the company’s problems in a conversation guided by another American billionaire. Rum Baron.

as collected The Wall Street Journal Between jokes, Musk acknowledged “having paid too much” for Twitter (44,000 million dollars), and that although he tried to “back out of his decision, it was too late.”


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The vanguard

The new owner of Twitter explained to investors that the financial problems of the social network come from afar, with losses of four million dollars a day. For this reason, he insisted on defending the decision to charge eight dollars to each account that wishes to have the official verification of the Little Blue Bird network. And he promised that he will offer this user profile more incentives such as their messages being rewarded with greater visibility. He insisted that he did not understand the reaction of the advertisers, but he did not verbalize any threat.

What Musk did not say a word about before the select audience at the Lincoln was the other of the most controversial measures he has taken in the few days he has been in command, that of the massive layoffs that have been taking place since Friday and that justified as “necessary to ensure the future success of the company”. Officially there is no figure, but the US media warns that they could affect half of the workforce and could exceed 3,700 people.

While those affected organize themselves in the United States to sue the company for failing to comply with the legislation that requires a layoff to be communicated at least 60 days in advance, the tension has taken over the rest of the workforce throughout the planet.

Twitter

Those affected organize themselves in the United States to sue the company for breaching labor legislation

Spain is no exception. As reported yesterday by the Efe agency, the workers fear that the cuts will affect 100% of the workforce. That is to say that the thirty employees that Twitter has in Spain receive that famous dismissal by email. At the moment, all the active workers of the company in Spain have received an email announcing that jobs are being cut, and urging them to wait to receive a communication in this regard accompanied by a document that provides information on the process such as possible compensation, applicable legislation or the number of people affected worldwide. Each dismissal will be based on the legislation of the country in which the activity is provided. In other words, Spaniards will be governed by Spanish labor legislation which, in general terms, provides for a 15-day notice of dismissal.

Twitter employees in Spain continue to have access to their computers, although as the document received from headquarters indicates, the operating system of the “Birdhouse” company has been temporarily disconnected while the changes are being executed. The feeling among the Spanish workforce is that they will all be fired and the management of the company’s business in Spain will be diverted to Ireland, sources cited by Efe assured.

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The ‘thermonuclear’ threat of Elon Musk before the leak of Twitter advertisers