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NotCo, the successful Chilean food technology startup, has teamed up with restaurant firm Alsea to expand its growth

The successful Chilean foodtech NotCo announced its alliance with the restaurant company Alsea.

The union of both companies seeks give the consumer more choice, especially given the growing number of people looking for plant-based or vegan products.

Both companies announced that the first products will be launched in August.

Frederick Hirtz, general manager of NotCo Mexico, stressed that “with this alliance consumers and the environment win”.

The greenhouse gases caused by food of animal origin are only surpassed by those from transportation and the creation of energy, according to the National Autonomous University of Mexico (UNAM).

NotCo reached an agreement with the restaurant chain Alsea

The IT key behind the success of the Chilean startup

NotCo works with a artificial intelligence algorithm named Giuseppe that manages to replicate products of animal origin using only plants.

that algorithm allows the development of plant-based foods that resemble various animal products What:

  • milk
  • frozen
  • Mayonnaise
  • meat
  • chicken

“The fact that a company of its importance and magnitude joins the plant-based movement for the good of our planet and future shows that today we are all more aware that we must start making changes,” he emphasized Matias Muchnick, CEO and founder of NotCo.

And he added: “These changes are no longer for a niche market but it is a massive movement, and it is reflected in all the alliances we have in the LatAm market.”

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Matias Muchnick, CEO and founder of NotCo: “Today we are all more aware that changes must be made in the diet”

Being vegan reduces the greenhouse effect

According to Muchnick, in recent 3 years the vegan movement grew and is even expected to become the 22% of the total market by 2035.

UNAM calculates that livestock contributes 10.3% of greenhouse gasesonly surpassed by those that produce transport (25.1%) and energy creation (24.1%), according to a carbon calculator that measures GHG units in kilograms of carbon dioxide equivalent (CO2-e, unit of measurement for greenhouse gases), versus kilograms of protein or live meat produced from cattle, per hectare, per year.

According to the Food and Agriculture Organization of the United Nations (FAO) to produce 1 kilogram (kg) protein in the form of beef are issued 295 kg of CO2-e and to 1kg of protein in the form of milk, 87 kilograms.

Notco has already made other alliances before such as, for example, the one he did with the Burger King hamburger chain in various countries.

Thanks to that agreement, it launched a new family of plant-based products with a chicken flavor, but made from plants, according to an article on the site bloomberglinea.com

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