Elon Musk has announced that he intends to terminate his Twitter purchase agreement. A movement that can put an end to a soap opera which, however, never ensures that it comes to an end.
The co-founder of Tesla has been since April, when he acquired by surprise just over 9% of the company’s shares behind the social network, in a game of tug-of-war with the board of directors to consummate his purchase offer worth 44,000 million of dollars.
Now, he and his lawyers say they will terminate the agreement because, in their opinion, Twitter deceived them regarding the health of the social network in terms of the presence of bots.
It remains to be seen if he can now legally terminate that contract or if the matter will go to court, but what does seem certain is that, today, No one can be 100% sure if Musk has been playing clueless this time or being serious. There are also opinions that believe that everything has been a ruse to be able to get rid of Tesla shares.
30 million more followers and a global knowledge
Musk began his assault on Twitter in April, after a 2021 that had already made the South African a lot for his popularity. After being named ‘Person of the Year’ by Time magazine, Musk had transcended the business figure to become a global personality. His attempt to buy Twitter, his favorite social network, further elevated his figure and his influence.
Proof of this is that since the process began, his number of followers on the social network has gone from 80 to 100 million, 30 more in total if we put the point of comparison at the beginning of the year.
In Google Trends, a tool that allows knowing the search levels of something in the search engine, his name has also skyrocketed in this time. Simply put, Musk has at least made his Twitter buyout attempt more relevant.
Musk has always used himself as a marketing tool.
It is known that Musk has never invested in advertising for his companies, with Tesla marketing directly thanks to his figure, his controversies and your business decisions directly.
That strategy could have been the same one Musk followed with his failed attempt to buy Twitter. Right now his account is the sixth most followed in the world after exceeding 100 million at the end of June.
Musk is also an exceptional case among other great managers for apparently appearing unfiltered on the social network, unlike, for example, Mark Zuckerberg, whose Facebook profile is much more content.
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The profit Musk has already made from his failed bid to buy Twitter