The most successful companies were born of innovators (most not graduates)

I myself have a degree (and I have even done three postgraduate courses) so this analysis is also detrimental to me, but this empirical evidence has made me think a lot about what really creates value in the business chain.

Philip Kotler, one of the leading experts in international marketing, writes: “Marketing work is less about selling and more about creating products that don’t need to be sold. Sellers have to look for opportunities, sellers have to lead the strategy of the company “.

This phrase has always been engraved in my mind and it has been the key to understanding the previous empirical analysis: all these people from the middle of the 19th century to the present with Zuckenberg or Bezos have first thought of a product or service that has revolutionized an industry and that it has worked well, then only after have they thought about the numbers and how to make their business grow and be sustainable. Regardless of your studies.

Many were not college graduates and were brilliant marketers from the start, in the broadest sense of strategic marketing.

Obviously, once the company is structured, funds are needed, a lot of funds, and with them the economically trained managers (CEOs and CFOs) to manage logistics, profitability, costs, etc ….. But what would it be? second without first, without those who design the product or service?

As Leander Kahney wrote, “the most successful companies are not those that know how to innovate products, but those that know how to develop new market models, that take the innovations of others and build their own success on them, developing new systems of production, distribution and sale “. As Steve Jobs said, “being creative means combining things”, that is, not consciously thinking about innovation.