The lucrative business that Mark Zuckerberg drives from the Metaverse

According to the specialized technology portal, The Verge, the commission that Meta will take for the sale of digital assets in theMeta’s social virtual reality platform, Horizon Worlds, will be almost 50%.

Mark Zuckerberg’s plans for the creation of the popular metaverse continue their unstoppable progress. After announcing Facebook’s move to Meta, betting its future on virtual reality and the metaverse, the CEO plans to make the most of the sale of digital assets on his Horizon Worlds virtual reality platform.

Recently Meta announced that it plans to obtain a considerable percentage from the sale of digital assets on this platform. According to the specialized technology portal, The Verge, the commission that Meta will take for these sales would be up to 47.5% of each transaction.

Horizon Worlds would charge a 17.5% commission while the remaining 30% corresponds to purchases made through the Meta Quest Store. It is certainly a fairly high rate when compared to the 2% commission that OpenSea takes, one of the largest NFT markets today.

But everything seems to indicate that in Meta they consider this commission to be acceptable. Vivek Sharma, vice president of Horizon Worlds, told The Verge that this rate is “pretty competitive in the market.” Instead, in Meta they openly criticized Apple for its 30% rate that applies in some cases for in-app purchases through the App Store. Meta considered that it was too high.

Zuckerberg once said this about the Apple case: “As we build for the metaverse, we’re focused on unlocking opportunities for creators to earn money from their work. The 30% fees that Apple takes on transactions make it more difficult to do so.”

As revealed by Andrew “Boz” Bosworth, technical director of the company, Meta is also working on a web version of Horizon Worlds. This is an extension that would allow users to try Horizon Worlds without having to use the Quest VR headset, which currently represents the only way to access the virtual world.

The Verge has also reported that by the end of the year Meta would launch a version of Horizon for mobile phones in order to “bring the first experiences of the metaverse to more surfaces beyond virtual reality”.

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The lucrative business that Mark Zuckerberg drives from the Metaverse