This Owl, at his age, uses social networks like every human being, but I am not dependent on them. I’m from a different generation, who prefers a Call before a message on WhatsApp, give a hug before a ‘like’ on a photo. I cannot deny its importance. In these times they are essential to inform us and be connected with people from all over the world, but I think it is dangerous to empty our entire lives there.
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Last Tuesday, during the global blackout of these applications, many acquaintances called me in anguish to alert me to this’ misfortune‘. It was nice for me to hear their voices after such a long time. It was six hours of terror for those who have the cell phone as an extension of their phalanges.
Meanwhile, I was wondering: How is it that social networks have become a vital necessity for humanity? Who is the brains behind these apps that are downloaded by the thousands every hour?
The film ‘Red Social’ portrays in an entertaining and agile way the beginnings of Facebook and how Mark Zuckerberg (Jesse Eisenberg), a programming ‘geek’ from Harvard University, was creating it in his bedroom while his classmates partied at wild parties with girls, alcohol and drugs.
The programming prodigy went into his head to create a network that would unite and connect his fellow students at the university. Supported and financed by his faithful Brazilian friend Eduardo Saverin (Andrew Garfield), he manages to carry out the project, which would soon become a space that grew and grew not only among his university circle, but also became popular with other universities in the United States, and in a few months it jumped to another continent.
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What made Facebook great? Well, it connected like-minded people. Users who signed up could post photos and comment on them. Know the daily activities of your contacts. It allowed the exchange of ideas, banal debates. In other words, it helped and facilitated socializing.
THE HISTORY OF THE SOCIAL NETWORK FILM
The history of the film, released in 2010 and which achieved an Oscar for best screenplay, intersects with the demands it had to face Zuckerberg for Facebook rights. First, against powerful characters who claimed the original idea of the project. Then against his own best friend, Eduardo Saverin, who was taken out of business after the expansion of the social network.
Both lawsuits were lost by Zuckerberg and for them he paid stratospheric sums in secret deals. Nothing that has dented the incalculable assets that Zuckerberg has in his bank account today.
An important character in the creation of Facebook is Sean Parker (Justin Timberlake), according to the movie. Parker is the one who drives the expansion, gets financing and pushes Zuckerberg to make the leap to other territories. Old connoisseur of digital platforms and software, becomes Mark’s right arm, since it manages to turn a university project into a real company.
However, his vices such as drugs and fondness for young girls will bring him problems. Soon, with the popularity of Facebook will have to resign from the company to avoid dirtying the brand. The film, directed by David Fincher (director of ‘Seven’, ‘Zodiac’, ‘The curious case of Benjamin Button’, ‘Lost’, among other films) shows a Zuckerberg frivolous, ambitious, unscrupulous, capable of any trick to continue on his way. Even betraying his closest friends in order to achieve his goals.
That is why the director and founder of Facebook He was not very satisfied with the final product and only rescued, jokingly, that the closest thing to reality were the costumes used by the actors.
THE BLACKOUT OF SOCIAL NETWORKS
This week’s social media blackout coincides with the serious complaints made by a former employee of Facebook, who assured that the company: “hurts children, fuels division and weakens our democracy.”
Faced with that accusation, the billionaire, who in the six hours that social networks fell, lost approximately seven billion dollars, denied preferring money over the mental health of his users.
“Many of the statements do not make any sense,” he defended. The truth is that these social networks (Facebook, WhatsApp and Instagram) have changed the way human beings interact. Today the links that are created through these platforms are more fleeting and cold. They are not bad, I clarify, you just have to know how to use them. I turn off the TV.