The Andalusian fashion company Silboncoinciding with this Thursday June 23, 2022, with the opening of its headquarters in Madridwill open its office in the metaverse of mark zuckerberg: Horizon. It is the first Andalusian fashion firm, and the first in its sector at a national level, to enter the Metaverse of one of the founders of Facebook.
Currently, the firm already holds meetings internally in this virtual office, “in which ‘brainstorming’ has no limits thanks to the technological capabilities that this environment offers,” he says. The meetings of Silbon in his office Horizon They allow the managers of its more than 37 physical stores to connect with each other and share screens and even write or draw designs on a virtual whiteboard, among other features.
On the Decentraland site
The firm from Cordoba will also open a virtual store in the metaverse of Decentralandwhere there are already marks like Ralph Lauren either Tommy Hilfiger. The purchase of the plot in Decentraland was made in April this year, when the firm began to develop its strategy for the new universe.
As explained by the CEO and co-founder of SilbonPablo Lopez, «We knew that the metaverse was a reality in which Silbon should be and, therefore, we did not want to take too long to open the virtual doors to our clients». In the metaverse store, with free access and open 24 hours a day, users from all over the world will be able to visit its virtual facilities and buy clothes from the fashion firm born in Cordova.
The company’s plans for this 2022 include the opening of 15 new spaces to close the year with 46 points of sale. Among its latest openings, the store in Valenciawhich incorporates the Format flagship store with which the brand also operates in Madrid, Seville, Cordova and the capital of Jaén. He recently opened an exclusive corner of his line Woman in the English court of nerve (Seville).
In the economic, Silbon It has experienced powerful growth in recent years and in 2021 it registered sales of 18 million euros, which meant a growth of 50 percent compared to 2020 and 38 percent compared to 2019. Looking ahead to the current year, it trusts to reach 25 million euros in turnover.
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Silbon joins Mark Zuckerberg’s Horizon network