That there is a boycott against one of your companies? Tranquility. While several major brands have announced ad breaks on Twitter for the acquisition of Elon Muskthe platform has obtained a new ad buy from a giant company: Musk’s SpaceX.
The also CEO of Tesla confirmed on Twitter that his aerospace company compurchased a package to advertise its Starlink internet service on the social networkalthough according to the report published on the website of CNN “minimized the size of the ad buy.”
The report adds that the ad buy would be a first for any of Elon Musk’s companies that doesn’t do traditional advertising.
Musk clarified that he is not only investing in advertising on Twitter for Starlink, but also on Facebook, Instagram and Google: “SpaceX – Starlink bought a small, not large, ad package to test the effectiveness of Twitter advertising in Australia and Spain. He did the same with competitors like Facebook, Instagram and Google.”.
Twitter, down in ads
Musk’s comments came after CNBC reported that the richest man in the world had asked for “one of the largest advertising packages available on Twitter” for SpaceX.
In the weeks after Musk completed the takeover of Twitter, some civil rights groups have called for a boycott of the platform’s advertisers, citing concerns about management under its new ownership and reports that incidents of hate speech have been reported. increased on the platform.
Several major brands, including General Mills, North Face and various automobile companies They have announced that they will pause ads on the social network. Earlier this month, Musk explained that the growing pullback in advertiser spending has led to a “massive drop in revenue.”
Elon Musk has spent his first few weeks on Twitter pleading with advertisers to stay on the platform and also working to make the platform less dependent on ad dollars by adding more subscription options, including the controversial option to pay verification for $8 per month.
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Not the Multiverse: Elon Musk’s SpaceX Buys Elon Musk’s Twitter Ad Package