The real became the first casualty of the Elon Musk Twittersince the company made the decision to stop promote yourself in the social network that was acquired by the tycoon.
According to a report in the Financial Times newspaper, L’Oréal decided to suspend spending on advertising that it made through Twitter.
The information from the media that cites sources close to the matter, states that it will be as of this Wednesday, November 2, that the advertising spend On twitter.
Despite the reports, so far no official position has been issued on the decision made by the cosmetics and beauty products company.
In the same way, Elon Musk Twitter nor has it ruled on the advertising suspension by L’Oréal.
L’Oréal joins General Motors in suspending Twitter ad spending
It should be noted that the suspension of spending on advertising that The real carried out through Twitter, it occurs shortly after Elon Musk confirm the purchase of the platform.
With the arrival of the tycoon at the direction of Twitter, there have been various changes on the same platform, which have been presented along with the dismissal of several executives.
The giant of the cosmetics industry joined General Motorswho several days ago announced his decision to end the investment in advertising he was making through Twitter.
Do companies distrust Elon Musk’s Twitter?
Although the determination of the automotive company fell on the rivalry that it maintains in said market with Tesla, of Elon Musk, a possible wave of mistrust On twitter.
In this regard, analysts refer that the advertising companies in the social network are waiting for the formation of the moderation council of platform content.
And it is indicated that in the absence of a Regulatory Councilthere is no certainty to be able to define what are the contents that will be allowed spread on twitter.
About the L’Oréal casereports indicate that the spending on advertising that was allocated for Twitter was lower, since it dedicates more resources to other platforms such as Instagram and TikTok.
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Nobody wants Elon Musk’s Twitter: L’Oréal will no longer promote itself on that social network