The metaverse is one of the words and concepts of the year. In October 2021, mark zuckerbergfounder of Facebook, popularized it after a corporate event in which he broke down the company’s ambitious future, which was renamed Meta: an immersive 3D virtual environment that promises the latest digital revolution.
A new way to dive into the internet and connect with spaces, objects and people that points to multiple functionalities in various industries.
There are numerous possibilities for using the metaverse in the real world.
Elements of the metaverse and AR/VR have been widely used in games for decades. This technology only continues to grow to create games that are more visually appealing to users and allow them to interact with their environments more naturally. The graphics and visuals will only continue to improve in an effort to make it feel like users are in a real life environment.
The expected growth in this market cannot be ignored. The global market for metaverse games is expected to surpass $660 billion by the end of this decade.
With the help of the metaverse and AR/VR, the education system could see some amazing applications in the areas of anatomy, biology, geography, and chemistry, among other fields of study. It would also help them learn more effectively by keeping students’ attention on whatever topic they are covering.
AR and VR are already making their way into the educational landscape with tools like Google Arts & Cultures. With the help of this Google software, students can take a 3D virtual tour of some of the world’s best-known museums, enjoy a day at the ballet, and even travel abroad without leaving the classroom.
The metaverse could be used to promote brands in ways never before imagined. These technologies will allow customers to engage on a different level and get a better response rate from potential customers. Retailers can also use booths that provide a virtual reality experience for customers, where they can try on the clothes they want to buy without having to buy them first. This is very important to get a better response rate from the customers and can also lead to an increase in sales.
Among many notable cases that we have already seen is Ikea. Customers can virtually “position” furniture in their own area using the Ikea Place app, which uses marketing virtual reality to ensure an item is the right size, shape and utility for the customer’s space. The software automatically scales the item to size based on the dimensions of the customer’s room.
See more: Metaverse: In 2026 we could spend an hour a day in the metaverse
Architects can use the metaverse and AR/VR to visualize their work in a 3D environment. This would involve creating a virtual world and adding buildings, plants, and other natural elements. They can interact with the real world by building objects using this technology, and it would also be easier to show customers what they will build or have built.
Ennead Architects is a New York-based firm that uses virtual reality to assist clients with three-dimensional visualization of space and data. For example, it used blocks of different colors on its VR displays to show which parts of the projected Shanghai Planetarium will receive the most illumination, with redder blocks denoting more light exposure.
Medicine and health
Clinicians can use the metaverse and AR/VR in healthcare by creating 3D clinical applications. They can use this technology to make a patient’s experience more interactive. They can then monitor a patient’s vital signs in a virtual environment. They can also make the tests easier to use and provide patients with apps they can use to monitor their weight, blood pressure, etc.
Media and social networks
The metaverse can also be used to create virtual worlds for the media industry. It can serve as a tool to create virtual scenes for filming and provide more realistic scenes for videos. According to Propmodo, “Gaming company Animoca Brands is building a studio in The Sandbox, a metaverse platform, in partnership with Planet Hollywood.”
In the realm of social networking, we’ve seen IMVU, an online social networking game created in 2004 where players create 3D avatars and interact with each other, grow in popularity. And the company formerly known as Facebook, one of the largest social media organizations on the planet, changed its name in 2021 to Meta, which is a clear indication of the future of social media.
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Metaverse: Applications of the metaverse in the real world – TyN Magazine