Mark Zuckerberg’s plan to kill the iPhone: Meta’s AR glasses

Mark Zuckerbergs plan to kill the iPhone Metas AR glasses

It’s no secret that Mark Zuckerberg hates the dominance mobile operating systems have over his platform, especially Apple’s iPhone. We already know that the CEO of Facebook (now called Meta) wants to deal a deathblow to the iPhone with the help of augmented reality (AR) glasses. The AR glasses would not need to be paired with an iPhone or Android phone to work. Zuckerberg teased the technology a couple of years ago, but a new report provides more details about his ambitious Meta AR goggles. According to information obtained by The Verge, Zuckerberg has high expectations for the Meta AR glasses. “Zuck’s ego is intertwined with [the glasses]”, a former employee told the site. “He wants it to be an iPhone moment.” The problem with that is that Meta isn’t the only company developing the kind of AR glasses that could kill off the iPhone. Apple is also working on such devices. The iPhone maker will introduce mixed reality headsets in late 2022 or early next year. But Apple’s sleek pair of AR glasses that look like regular glasses could also be an iPhone killer.

Apple Watch Series 7 on a table next to AirPods Pro and an iPhone 13 Pro. Image source: Christian de Looper for BGR Meta reportedly wants to release several generations of AR glasses, with the first model due to launch in 2024. It’s called Project Nazare . It is followed by the second and third generation glasses that will be released in 2026 and 2028, if everything goes according to plan. Nazare will not need a connection to a smartphone. However, it will connect wirelessly to a phone-like device that will include computing elements. Separately, a cheaper device could launch alongside the Nazare called the Hypernova, which will need a connection to a smartphone to display messages and notifications. Zuckerberg reportedly wants Nazare to offer a full AR experience and rich 3D graphics. He is also looking for a large field of vision and a “socially acceptable design”. In practice, that means a maximum field of view of 70 degrees. But that seems to be a goal that cannot be met. And the current design looks like “Superman’s black frames when he’s dressed as Clark Kent,” according to The Verge. The iPhone “killer” also weighs about 100 grams. That’s four times more than normal glasses. The frame will include stereo speakers. Running the program is a custom version of Android that Meta is developing internally.

Facebook AR GlassesA woman moves her fingers to control a user interface. A Facebook device on her wrist “reads” her mind and sends commands to an AR device. Image Source: Facebook via YouTube The AR glasses will feature expensive custom waveguides and microLED projectors, as Zuckerberg spares no expense. The first model will also feature eye-tracking movement and a front-facing camera. Meta also wants to make custom chips for AR glasses.

high tech tricks

Zuckerberg has even bigger ambitions for Meta AR glasses. The CEO wants users to communicate and interact with holograms of people in the future. Additionally, Meta wants to pair AR glasses with wearable devices that you wear around your wrist. The devices will read your mind, allowing you to type and perform other gestures that would otherwise require a smartphone screen. We saw a Facebook demo of CTRL-Labs technology before, but that was just a concept rather than a product nearing a commercial launch. Before we get there, Meta will release a smartwatch of its own that won’t have this kind of built-in functionality. The plan is for the third-generation smartwatch to feature this futuristic CTRL-Labs technology in time for the arrival of AR glasses in 2024. Coming back to AR glasses, Meta doesn’t have a wearable prototype yet. Instead, he has a stationary demo that sits on a table.

Facebook Stories Ray-Ban MainFacebook Ray-Ban Stories lead image source: Christian de Looper for BGR Zuckerberg might have big plans to kill off the iPhone, but Meta only has lukewarm sales expectations for AR glasses. He wants to sell low tens of thousands of the first generation. The device will be more expensive than the $299 Oculus VR headset, but it’s unclear how much Meta will charge for it. The Verge notes that Nazare’s BOM will be several thousand dollars. As a result, Meta would have to subsidize the price to make it attractive. But Meta wants to sell tens of millions of Ar glasses by the end of the decade. The list will include devices like Nazare, Hypernova, but also future Ray-Ban camera glasses. That 2024 launch window isn’t set in stone for the Meta AR goggles. The full report is available at this link.


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Source: BGR

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Mark Zuckerberg’s plan to kill the iPhone: Meta’s AR glasses