He stayed up late for years playing records in Ibiza clubs until he became an entrepreneur… in urban fashion. Specifically, José Luis Sena (Valencia, 1979), executive director of Oblack Caps, sells caps, many caps. Musicians like Natos and Waor, Omar Montes, Jhay Cortez, Rauw Alejandro and Myke Towers, footballers like Benzema, Modric, Lucas Hernández, Rakitic, Munir and Gudelj, and Kiko Rivera are some celebrities who wear their caps trucker.
-There will be people who believe that Oblack are caps for the Atleti goalkeeper.
–O is for sheep and black for black. It represents those who feel unique and different. We wanted people to identify with something cool and fun.
-I think Benzema uses it, so he always has (a) Oblack in his head…
-Totally. It is used by players from many teams.
–Before being a cap brand, it was a record label that “was created for a small minority, for the black sheep of society.” I imagine that José Luis Perales was not there…
–No, no, it was an electronic music label that was founded in Ibiza and the caps were worn by international artists who played in the best clubs there. I will see Perales at some point when we make caps for elderly people, but at the moment we don’t have them.
–You were a DJ and now you sell hats. Better to get up early than stay up late?
–It was better to stay up late for a while but there came a turning point and I decided it was better to get up early, although thanks to staying up late and having dedicated myself to music I learned many things that later helped me to develop this project. So I don’t deny that stage.
–Excuse me in advance, but I can’t resist the bad joke: do all the famous wear it “as a cap”?
Let’s see, there are some who do and others who don’t. Sometimes it is a collaboration or a delivery is made at an event, but other times celebrities wear it and we do not know if they have bought it or given it to them. Ester Expósito is one of those who appeared with her and we do not know how it came into her hands.
–Who would like to make an exclusive model?
-I would like to make a limited edition of Rauw Alejandro, he is my favorite singer.
-They sell more outside of Spain, have you thought of making a edition beret?
–We are going to make caps of all kinds and for all ages. First we will take out the ones for children and we want to get into tennis, golf, make caps for people aged 50 and above, more classic type berets… Our forte will always be the cap.
-Shouldn’t we change the not at all ingenious phrase “The one with the cap let him run!” for “The one with the cap is rich!”?
–That saying is fine, but if you do things with love, the results are always positive. .
-A Sevilla fan friend tells me that if he uses Gudelj, Munir or the current Rakitic as a claim for his caps, he is going to go bankrupt…
I don’t know, I can’t comment because I don’t follow them closely. I controlled soccer before because I played until I was 18 and I disconnected when I left it. I am from Valencia.
“It is a myth that wearing a cap leaves you bald; on the contrary, it is beneficial for the head, the skin of the face, the eyes…”
–You will have an extensive field study and you will be able to solve the unknown. Does wearing a hat a lot cause baldness?
–That is a myth. In fact, there is an article on our website, Do caps make you bald?, which speaks at length that it is false. On the contrary, it has benefits for the head, for the skin of the face, for the eyes…
-In any case, it is cheaper to put on a cap of yours than to go to Turkey. I see a niche there.
-My brother told me that bald people don’t wear mesh caps because you can see from the back that they don’t have hair. We haven’t done it yet, but it’s a good idea.
–Confirm that you spend more fabric than usual on the cap that Kiko Rivera wears, because the good man is on top of his head.
-How funny. No, it is the same one that we use for all but it is true that I see that some of them are a little tight. He is a staunch fan of the brand, he has been wearing it since the beginning and he loves it.
– It will have to be enlarged.
-That’s it…
-How many times have your parents told you that in closed spaces you have to take off your hat?
–Buah, that is a myth of always, entering a closed place and being told “what are you doing here with a hat”. I’ve been told a lot, yes.
-This is lifelong.
-Yes, it was kind of rude to be in a meeting with a hat or a cap, but now with the influences of Latin, urban music, which come from both Latin America and the United States, they have made it more important and it’s not bad. viewed. In fact, I go to meetings and I sit with people who are in suits, I wear my hat and no one looks at me or judges me or tells me to take it off.
-Yankee presidents are a lot to wear: Obama, Trump, Biden. Perhaps it fits Pedro Sánchez well, but it can fit Feijóo like a shot…
-From the US, the one I would put a cap on sooner rather than later is Jeff Bezos, the owner of Amazon. He doesn’t wear it and on top of that he’s bald. Here in Spain, if I had to put it on a politician, it would be Ayuso, who I like quite a bit, too.
–By the way, luckily Sánchez has recommended taking off the tie and not the cap. He would have ripped her off.
-If he had said about the cap, I don’t know what we would have done because the words of a president have a lot of weight.
–In the post-civil war period, the motto “reds don’t wear hats” became famous. Do you dare to announce yourself saying that “those of Podemos or those of Vox” do not wear a cap?
-We do not discriminate. If they want to wear Oblack caps, let them wear them, they are for all audiences, even if they identify us with urban fashion.
We wish to thank the writer of this article for this amazing material
