Iceland trolls Mark Zuckerberg’s ‘metaverse’

Mark Zuckerberg has come up with a competitor among the 369,000 inhabitants of Iceland. The Nordic country has presented its latest tourist campaign after which everyone has remembered the creator of Facebook and its new Metaverse.

The video imitates those released by Zuckerberg to promote Meta in which he appears in a living room with friends or taking a walk through any part of the metaverse from home through virtual reality glasses.

The spot It stars Jörundur Ragnarsson, who plays a character called “visionary director Zack Mosbergsson,” with a clear reference to the creator of Facebook.

“Today I want to talk about a revolutionary approach, about how to connect our world, without being too weird. Some said it is not possible. Some said it’s out of reach, ”he begins by saying, before standing at a window facing a snowy landscape in Iceland.

“To them, we say ‘it’s here’ … and what do we call this not-so-new chapter in human connectivity? Icelandverse”Adds the actor, who is dressed and styled like Zuckerberg in his videos.

With this parody, Iceland tourism wants people to search for the island’s landscapes instead of taking refuge in screens and virtual reality.

“The doors of Icelandaverse They have been open for some time and we are looking forward to welcoming more people to our reality so that they can discover first-hand the beauty of Iceland ”, says Dögg Guðmundsdóttir, responsible for Visit Iceland it’s a statement.

Icelandverse It was created with the help of experts from government, industry, nature and science and also from some volcanoes. With its wide open spaces and charming natural surroundings, Iceland offers everyone something to enjoy. We are proud of what we have created to date and we look forward to what awaits us in the future, a future that will involve going out into the real world ”, he adds.

This article originally appeared on The HuffPost and has been updated.

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Iceland trolls Mark Zuckerberg’s ‘metaverse’